Bella Hadid unveils TAG Heuer's new store in Japan, new Ginza store show modular concept

Accompanied by Mr. Jean-Claude Biver, CEO of TAG Heuer and President of the Watch Division of LVMH, the popular model and brand ambassador was immersed in Japanese culture and broke through Sake barrels officially opened for the new store.

This is the first boutique with a completely conceptual design. Swiss watchmaking pioneer Tag Heuer further strengthens its vanguard position with innovative concepts unprecedented in watchmaking.



April 9, 2018, Japan Ginza: popular model cum brand ambassador Bella Hadid (Bella Hadid) was invited as a brand new concept store TAG Heuer Tiger established in Tokyo, Japan Ginza district was officially opened. Since its establishment in 1860, TAG Heuer has upheld the rules of subversion and avant-garde innovative spirit, and today it has launched the first completely modular concept store to create a new store experience for customers.



Mr. Jean-Claude Biver, CEO of Tiger Tag Heuer and President of the Watch Department of LVMH, specially invited Bella Hadid, a brand ambassador and popular model with millions of followers Attend the opening ribbon-cutting and experience Japanese culture for yourself. She and the famous Kabuki actor Nakamura Lion Boy broke the lid of the sake barrel and kicked off the new store with a traditional opening ceremony. Bella then began to explore this new store. From digital walls, display screens to store layouts, all aspects of the new flagship store are completely conceptualized. Using a revolutionary concept that is rare in the watchmaking industry, through a comprehensive channel shopping experience, let customers fully feel the brand's world.

After visiting the avant-garde world of Tag Heuer, Bella also experienced the ancient Japanese traditional tea ceremony. She savored this moment with curiosity. In the beautiful garden of Bafang Garden, she sat in the tea room to admire the tea ceremony and learned the knowledge of the tea ceremony.


Tag Heuer and LVMH Group, the watch division president and CEO Jean - Claude Mr. Beaver (Jean-Claude Biver) says of the new concept store: "Today's luxury is more than ever true advocate , Simple, can span time and space. TAG Heuer interprets luxury with individuality, quality, service and uniqueness. The new concept of the store is very suitable for the pioneer spirit of the brand. The Ginza store is the appropriate place to showcase this innovative concept to ensure high-quality customers Service is firmly rooted in the local culture of Japan. "


Kawamura, Chief Executive Officer of Tag Heuer Japan, added : "We are very honored to invite Tag Heuer Ambassador Bella Hadid to cut the ribbon for the opening of Japan's new flagship store. Bella is a true fashion indicator, she is on social media Her performance has made her a source of inspiration for young people nowadays. Bella represents our young customer base who is good at using technology, and the new concept store is built for them. "

Bella Hadid is very familiar with interactive technology, especially the brand-new networked display technology: new iTAGs. As long as a few clicks on the iPad embedded in the booth, you can choose your favorite watch and browse according to the brand theme or product series. Through the intelligent system synchronized with iPad and iTAG, the watch on the rotating frame can immediately appear on the screen, which is convenient for customers to visit and appreciate at any time. Customers can also send selected products to mobile devices, and log in to my tagheuer.com to extend the shopping experience beyond the physical store.

"The new store is awesome! It's very easy to browse the watches, and it's easier to buy them. And it's really fun to choose with the iPad!" Said Bella Hadid . "I am very happy to participate in the opening ceremony of this store and feel the Japanese culture with all my heart through these charming etiquettes!"

The new system allows customers to feel complete independence when buying a watch, and provides a variety of feasible options, such as online order to store pick-up service, or get a more comprehensive watch introduction in the traditional store on the second floor. The TAG Heuer sales team will be on-site at any time, and their smart watches and iTAG will be kept online at any time. When customers want to try the watch they choose, they can directly notify them through the watch. The watch now has a client application installed to ensure an unforgettable service. The seller now plays a new role, not only as a guide, but also as a leader, creating more enthusiasm and appropriate service for the customer experience.

Through this unique concept, the brand is closer to the young people who love to use the Internet, and Tag Heuer is also far from the traditional and conservative watchmaking norms. Admittedly, as always, its pioneering spirit.

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