Commodity packaging and decoration, in addition to the role of protecting products and facilitating storage and transportation, has its own advertising color and promotional value. Good packaging enables customers to easily identify the product, understand the content, quality, and usage of the product, and can beautify and promote the product as an economical and effective silent advertisement, thereby stimulating the desire of the customer to purchase and improving the competitiveness of the product. Visible, packaging is an essential part of the product itself. However, many products sold on the market are not standardized and in place.
The first is lost. Even today, there are still a few industrial products and most of the agricultural and sideline products that simply cannot be packaged. They are packed in plastic bags, straw bags, or simple wooden frames. There are no names, places of origin, and production dates. There are no trademarks or methods of use. Such as marking, giving a kind of "stupid black and thick," the feeling of watching flowers in the fog. How can such products be competitive? The loss of packaging has become a fatal factor in the “selling difficulties†of these products. The world-class Jingdezhen porcelain of Jiangxi Province was originally used for coarse packaging of straw mats, leaving many “foreign consumers†with the impression that they were easily damaged and unsanitary and were neither portable nor suitable for gifts. Therefore, they were prepared on the international market. Fallen out. This lesson is very profound.
The second is offside. Contrary to packaging misplacement, the packaging of some commodities is frivolous, large and inappropriate, giving people a fancy consumer experience. Food, drinks, medicines and cosmetics are the most common phenomenon. After more than 100 yuan of moon cakes were released from the "grand" packaging of the three layers and three layers of outer layers, only four pieces of moon cakes with poor quality were left. The contrast between the flashy external packaging and the inherent quality of mediocrity was in stark contrast. After drinking, leaving an empty bottle like a sculpture; after drinking syrup, leaving a delicate stainless steel cup ... ... people do not understand whether the manufacturer sold the consumer is the packaging or the product itself. It should be noted that these magnificent and over-packed products will not be given free of charge by manufacturers, and will inevitably be incorporated into the cost of sales to increase the unnecessary burden on consumers. In addition, some manufacturers ignore the behavior of small packaging is also very common, customers want to buy a needle and was forced to buy a pin, allowing consumers to save more money, more consumption, contribute to waste, this phenomenon is very common.
The third is the absence. Some goods Although the packaging materials and design are very particular, the packaging instructions are not complete. There are manufacturers, but there is no site; there is a telephone, but no area code; there is a factory site, but no phone. As for the production date, shelf life, and shelf life, etc., they are either incomplete or vague, or they are hard to find. Raw material composition, use methods, and precautions cannot be found at all. In particular, it is worth mentioning that the use of vague terminology such as "children's discretionary reduction" in the use of certain drugs has always made parents feel overwhelmed. This has become a small and hot spot in economic life. The lack of packaging may be caused by the negligence of manufacturers, and may even hide the ulterior motives. Some unscrupulous manufacturers often use counterfeit packaging to hide fake goods and sell them.
The fourth is dislocation. Some manufacturers, in order to reflect the distinctive features of their products and gain the attention of consumers, often resort to sensationalism to transform packaging. In the name of the goods, they are keen to use their foreign names instead of their own names. For example, "Crimson" is a biscuit, "Weihua" is a sandwich shortcake, and "Gazi" is a grape, etc. Can not help but make people shout. As for the commonly used medicines, it is more common to take a fancy, obscure, and obscure trade name. Some medicines have been widely used in the labeling of milligrams and ml as a unit of measure, which has caused many patients to convert it into “tablets†and “spoon†and have spent a lot of time thinking. In short, this misplaced packaging will only increase consumer misconceptions about the product. Not only is it difficult to promote sales, but it is counterproductive and it raises questions about whether the manufacturer’s business philosophy is healthy.
Whether commodity packaging is standardized or in place has become a major issue that manufacturers must seriously consider, research, and design. Manufacturers should adhere to the principle of tailoring their own merchandise to avoid cartons' inversion, sensationalism and ambiguity. They must find the best point of connection between packaging value and product value, improve product quality, and improve packaging quality. Selling goods like a table, Xiuwai Huizhong. On this basis, in order to meet the needs of the buyer's market and further improve product competitiveness, manufacturers must also focus on improving the technological and cultural content of packaging, allowing packaging to reflect the atmosphere of the times, enhance cultural quality, and keep pace with economic and social development. trend.
Author: Wang Xiaolin Source: China Enterprise News
Commodity packaging in place
May 02 13:06:10, 2019
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