In the field of cosmetics, Guerlain, Shiseido, Dior, Estee Lauder and other international brands have always been synonymous with fashion and high-end. Rather than saying that these brands sell cosmetics, it is better to say that it is a concept and a profound historical and cultural heritage behind it. In contrast, China's four major brand cosmetics - Xie Yuchun, Kong Fengchun, Shuangmei, Baique Ling, but inferior, this article will introduce you to the cosmetics packaging design.

Excellent cosmetic packaging design can enhance the visual appeal of cosmetics, giving people a new and pleasing visual experience. In the process of cosmetic packaging design, on the one hand, we must consider the artistic color of design; on the other hand, we need to pay attention to the visual psychological effect of color. From an aesthetic point of view, the effects of color include physiological and psychological factors. Here we mainly talk about the performance of color in the psychological characteristics. Psychological characteristics include the feeling of color, the association of colors, the symbol of color, and so on.

Cosmetics have their unique color personality and attributes. Choosing visualized colors can enable consumers to create color memories of the cosmetic packaging design and further understand and understand the functions and characteristics of the products. For example, the same brand of lip essence honey packaging, with bright orange to reflect the active, sweet feeling, with pink and purple, elegant and sexy. Let consumers choose the right cosmetics through color.

It is well known that preservatives are common additives for many cosmetics, and their main purpose is to prevent oxidation of active ingredients in cosmetics during use and to prolong the use of cosmetics. In recent years, although many cosmetics have slowly abandoned the use of traditional preservatives, but replaced with ethanol, essential oils and other ingredients, these ingredients often contain flavors, which will become the enemy of sensitive skin.

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