Pathfinder Group’s Discovery Expedition, an outdoor brand from the Discovery Discovery Channel in the United States, has always been a favorite brand for outdoor leisure sportspeople. The Chinese high-end male brand JUN by YO focuses on exploring the tough temperament of men and is dedicated to creating a unique style for Chinese men. The two have been unique in their respective areas of expertise. Discovery Expedition is committed to the exploration of nature and the development of a number of special material fabrics. The JUN by YO is a long-term observation of the Chinese men's style, coupled with the deep cultivation in the original design field, the two are strong and strong, to create a joint series of products that will make the sport more fashionable and make fashion more scientific and technological. Both functional, all face!

"The beginning of the cooperation was actually when the two parties mentioned the most memorable place in this life, they opened the clip, and they suddenly struck the way the two brands had always wanted to go as well as their efforts and persistence. When Hu Jun, brand leader of JUN by YO, talked about the combination of the two brands, he was particularly sympathetic. "This time the design spindle - the scenery in the heart, is very much in response to Discovery Expedition actively exploring the discovery of extraordinary brand objectives, this time we have the first time with the fashion, we cherish this cooperation and hope to find more The many possibilities, professionalism and inspiration are actually a surprise trip beyond surprise. “The Pathfinder Group's senior vice president and president of the outdoor business group Mr. Peng Yu said.

"This JUN by YOxDiscovery Expedition series draws inspiration from the oceans, deserts, and jungles. It is used in the design of colors and designs. The material is controlled by Discovery Expedition. Selecting excellent functional fabrics, the final 8 models are completed, including: 3 JUN by YOxDiscovery Expedition Co-branded T-shirt (Note 1), 3 pieces of JUN by YO xDiscovery Expedition Co-branded Skins (Remark 2) and 2 Safari jackets, etc. Outdoor sports occasions are more suitable for everyday commuter outfits. 』JUN by YO brand owner Wang Yiou added.

JUN by YO Brand Founder Hu Jun Chinese famous male actor, born in Beijing, a military artist family, graduated from the Central Academy of Drama, received numerous awards, excellent reputation, is a screen tough guy, upright, full of masculinity, low-key calm; but another On the one hand, the Han Dynasty is also tender and tender, with medium and small details, and the world is bright but not sophisticated; there are beliefs and distinct ideas.

Wang Yiou (designer and fashion industry investor) fashion designer, COART DESIGNER CLUB designer collection platform founder, more than 10 years of brand design and management experience, master's degree graduated from the British Central Saint Martins College of Art, has been committed to support in recent years And incubating Chinese designer brands.

Reproduced from: Tencent Fashion

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