Second, the development of ideas for China's paper industry 1. China's paper industry to meet the needs of social paper must take the road of internationalization of the use of foreign capital Paper industry is a capital-intensive industry. It is predicted that from now until 2010, China's paper industry needs to invest at least 200 billion yuan to keep up with the growth rate of consumption. With limited investment capacity in the country, foreign capital must be used to meet China's demand for paper. Any attempt to protect national industries and support state-owned enterprises and oppose the entry of foreign capital is blasphemous and harmful. The entry of foreign capital will ease the contradiction between the accelerated development of China's paper industry and the shortage of funds, and will be very beneficial to accelerating the modernization process of China's paper industry. The country has done a great deal of hard work to support the development of the paper industry. However, to fully meet the development needs, the use of foreign capital is not optional. Otherwise, the output and quality of domestic enterprises can not meet the needs of society, which will lead to a large influx of foreign paper products, which will cause greater impact and damage to domestic companies. To meet the needs of social papermaking as a prerequisite for decision-making is the key to forming correct development ideas.
2. In the face of a huge market, papermaking companies should be fully prepared to respond to the rapid development of the industry. The paper industry is a rare industry that is in short supply and has great market potential. It is very important to correctly predict the speed of development of the industry, and thus to make preparations for ideological and material advances in order to adapt to fierce market competition.
There are currently many models for studying the speed of the paper industry. Some people have used the mathematical regression method to sum up the speed of the paper industry in the past and the growth rate of gross domestic product (GDP), and then predict the future development rate of the paper industry according to the speed of the national GDP. Development comes from investment. Because the paper industry invests heavily, the past was mainly invested by the state. The speed of development of the paper industry is based on the country's arrangement of investment and speed control according to the GDP plan. It is not the intrinsic law of the development of the paper industry that is related to GDP growth. The speed is consistent. With the increase of investment autonomy of commercial banks and the entry of foreign capital, the market demand will become the main factor determining the speed of development. As the product gap on the market is large, the pace of development of China's paper industry is likely to exceed the forecast value to a large extent, especially in the individual varieties, there will be unexpected rapid growth.
"More than a few wins and less is less" Paper companies should pay enough attention to the industry's development speed. It is necessary to formulate the company's development plan and take effective follow-up measures according to the industry's dynamic competition situation. Neutral foundation. Otherwise, in the face of rapid growth and fierce competition in domestic and foreign markets, it will certainly be eliminated due to lack of preparation.
3. Adopt the game strategy of “Tianji Horse Racing†to cope with international competition and preserve and expand state-owned large and medium-sized enterprises.
Taking newsprint as an example, if the market is divided into three levels of high school, low school, and Chinese companies’ competitive strategy should be: When the global market is good, foreign companies will reduce their exports to China (as in 1995). Use the color offset printing newsprint produced by the new project to occupy the high-end market, occupy the mid-range market with ordinary offset newsprint that has not been transformed, and occupy the low-end market with the products of SMEs other than the nine major newsprint mills; when the global market is in recession, Due to the low cost of foreign products, it will inevitably be sold to China at a low price. At this time, the high-end market may allow some foreign paper to be imported. Extruded domestic high-end can occupy the mid-range market, ordinary offset printing newsprint can occupy the low-end market, the original low-end market products are eliminated. In this way, not only can the nine major newsprint factories survive under even fierce international competition, but they can also squeeze across small businesses and help companies grow in size.
In addition, China has exported nearly 1 million tons of paper and paper products each year, making foreign exchange nearly $1 billion. China is rich in non-wood fiber resources and raw materials are cheap. Therefore, if we can further improve the quality of non-wood fiber papers and position the market to meet the needs of the international market for some mid-range products, we can adopt this differentiated competitive strategy to The internationalization of the international challenges will open up a new path for the development of China's paper industry.
4. Domestic enterprises should actively carry out mergers and reorganizations to form a “joint fleet†of China’s paper industry as soon as possible to fight against foreign “ship-air carriersâ€.
Domestic enterprises must reorganize their advantageous assets, remove bad assets as soon as possible, and abandon the existing burden so that the living forces can survive. This should be done sooner rather than later, otherwise, due to historical burdens, even well-run companies can hardly win in the future international competition.
For domestic large-scale enterprises, they are currently facing rare opportunities for low-cost expansion. According to the requirements of the state, by the end of this year, paper-making enterprises must be environmentally friendly. Just as in the closure of more than 4,000 small paper-making enterprises in the two river basins in 1996, some companies that are not up to standard will be closed by the end of this year. In this way, there will be a larger gap in the paper product market, which will provide market space for the expansion of large companies, and also create conditions for large companies to acquire good assets at low cost.
It is a strategic requirement for large and medium-sized state-owned enterprises to adapt to international competition by establishing large group companies through mergers and acquisitions and other means in the same region or in the same paper species, thereby achieving economies of scale and improving overall competitiveness. If China’s paper industry does not seize the precious opportunity to integrate the superior resources of the entire industry, then even if individual companies and projects are prosperous at the moment, in the face of the intense competition of large foreign paper groups, there will be a crisis of survival in a few years. .
"Single fight alone" can no longer meet the international competitive environment. Domestic paper-making companies can only form "joint fleets" as soon as possible to fight against foreign "ship-ships."
5. Governments, enterprises, and financial institutions must strengthen communication and collaboration to jointly undertake the task of revitalizing China's paper industry. In the planned economy era, the government adopts a "unified and joint external" approach to the regulation of the industry, and carries out unified approval of the project. Prevent redundant construction and disorderly development. Under the conditions of market economy, the authority for examination and approval has been expanded, and the main body of investment has been diversified. This has promoted the prosperity of the paper industry. However, there have also been problems such as insufficient communication of information among all parties, lack of common understanding, and difficulties in the overall regulation of the industry by the state. . As the paper industry is a large industry that has a major impact on the development of the national economy, the government, companies and financial institutions must strengthen communication, cooperate closely, and jointly undertake the important task of revitalizing the Chinese paper industry.
While formulating industry plans, government agencies should work together with relevant parties to formulate a set of development strategies for China's paper industry with strong operability and implement them. National policy banks should prioritize social benefits as their priority for state-owned enterprises. Commercial banks and investment institutions should also be able to support foreign-funded enterprises within the scope of their national policies. State-owned enterprises should think about this and establish credibility to win funding; financial institutions Responsible for long-term follow-up services for enterprises, to help the funds needed in the course of business operations, so that projects and operations are serviced, even consider the loan as a link to actively participate in the formation of a national enterprise group, rather than a loan After that, wait until the last moment to implement the "debt-equity swap."
The next five years will be a critical period for the development of China's paper industry. In the face of fierce international competition, the paper industry must first study the status quo, clarify ideas and prepare strategically for the revitalization of China's paper industry.
The Development Trend of China's Paper Industry under the Trend of Internationalization (II)
December 23 08:07:24, 2023
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