[Company Sports Equipment Co., Ltd. official website news] You are really good, back to the company's official website, thank you for the high value of the face, but also to read Xiaobian articles, hoping to get your resonance and inspiration! The company's brand children's playground and play equipment: suitable for playgrounds, parks, kindergartens, communities, shopping malls and other indoor and outdoor venues, set fitness and entertainment in one, to bring children a different experience!

With the development and construction of the city, there are fewer and fewer children's entertainment venues in the city. The children's life and activities are extremely limited, and the life is monotonous and boring. These will undoubtedly cause harm to children who are just in need of physical, mental, and intellectual development. Because their nature is imprisoned, the incidence of various diseases such as obesity, depression, and autism in children is getting higher and higher. The government-led public-type children's amusement parks and amusement facilities are seriously deficient, which has spawned the big cake of the current private-owned children's playground in China:

1. China has hundreds of millions of children's consumer markets, and the market potential far exceeds that of the adult consumer goods market;

2. According to the survey, the monthly consumption of 36% of urban households for children's entertainment reached 900 yuan;

3. According to the relevant data, the children's play market is about RMB 50 billion;

4. According to surveys, 93% of parents in the city hope to have a child-safe playground, and they can bring their children to participate in various games and entertainment activities and entertaining activities.

The current practice of large-scale children's parks is to occupy a place in the business circle and then develop with the development of commercial real estate. In addition to geographical advantage, large-scale children's parks also have the advantage of being well-funded. This will inevitably lead to more complete selection of equipment. It will be more handy for recruitment and personnel training. These two items are incomparable for small and medium-sized children's parks. The survival of large-scale children's playgrounds has become obvious. How can small and medium-sized children's parks survive and thrive in the scene of commercial real estate blooming?

Children's parks generally choose to open in several types of commercial areas: department stores or shopping malls, such as Wanda Plaza, Wangfujing Department Store, etc.; large-scale stores, such as Carrefour, Wal-Mart, Auchan and other large supermarkets; communities; early childhood centers. Usually we recommend department stores, shopping malls or large shopping malls. If you choose a community, unless the community is particularly popular and the passenger flow is also guaranteed, this requires investors to measure themselves according to the actual situation in the area. The cooperation with shopping malls usually has two methods of rent and joint deduction. If the mall is cheap and popular, it is better to rent. If investors are not sure about the popularity of the mall, the deduction will be more secure. The survival of large-scale children's playgrounds has become obvious. How can small and medium-sized children's parks survive and thrive in the scene of commercial real estate blooming?

Judging from the general direction, large-scale commercial real estate will be developed in first and second-tier cities, and third- and fourth-tier cities have not yet been involved. For entrepreneurs or businesses, they can combine the commercial real estate of third- and fourth-tier cities to carry out projects for children's parks. This is Complementing the large-scale children's paradise with geographical advantage. Instead of competition, the second geographical advantage is to form a brand in the center of the city or district in the first and second tier cities.

I. Funds

Looking at the large-scale children's parks from the perspective of funding from the perspective of medium-sized children's parks, they are rich and some people still occupy a good position. They all know that business is from one project to another, from acquiring one client to two clients. Even if you have it, you have the possibility of losing it. The practice of having more money and more money, less money and less money, as long as the funds continue to rise may exceed, I believe, this is the dream of most small and medium-sized children's paradise business.

Second, equipment

At present, there are already several children's playgrounds in various urban areas, and the grades are uneven. There are software electric and traditional naughty fort. Nowadays, with the improvement of people's living standards, everyone's requirements for the quality of life are getting higher and higher. High-income groups are willing to put their children in the more advanced children's playground. 1) The high-quality amusement equipment has a good image and high quality, and can maintain the high-end image of the park for a long time. 2) High-quality play equipment ensures the normal operation of the store and maintains its appeal to the children. Investors do not have to spend a lot of effort to maintain these devices, save time and money!

Third, operation management

The management model of the children's paradise is the same. A manager is responsible for the overall situation, including administrative arrangements, personnel arrangements and post-arrangement inspections, formulation of rules and regulations, and marketing plans and execution of senior leaders to reflect the market conditions. Cashiers, waiters, and maintenance staff are based on the size of the children's playground. In the same way, a person can have more than one position. A staff in a children's paradise needs such positions. The division of labor in each position is different. The manager needs to list the job responsibilities of each position and supervise the personnel to do as required. At this point, small and medium-sized children's parks can learn from large-scale parks. 1. The proactive and cordial service quality gives Paradise a lively spirit. 2. Standardized management ensures the sustainable profitability of the park.

Fourth, strategy

Children's Paradise product mix. At present, the market's relatively good profitability is mainly due to better product mix. Basically, it is based on Naughty Castle Children's Playground and children's game consoles, and these two projects cannot be opened separately. There are several reasons for this: Assuming that children's games are played separately. The phenomenon of the storefront, the formation of the phenomenon is that this game area is like the animation city, you need to apply for cultural licenses and industrial and commercial business licenses and fire detection certificates, which is more tedious, the second reason is that the game hall in the current concept of parents is not Too good places, so businesses that kids like to make money quickly, but parents will not bring children to the game hall, nor will they give children money to play children's game consoles, then the game room will be open where it means too much equipment. Then, suppose that if you open a children's naughty castle alone, as many people would choose to join. The main reason for not making money is that the project is too single. When a child has already spent a few basic trips, he doesn't want to go. And the children play in the naughty castle. The parents do not know what to do. Parents will feel very Boring, this kind of paradise children play a few times, children do not want to go, and parents are not willing to take him, bought the month card or time card to put home. These two models are difficult to survive alone, which is why some 300 square meters of joining children's parks were demolished soon.

V. Investment advice

The product mix in a well-run children's playground should be a combination of static and dynamic. Let the entire business people come first, then naughty fort, sand pool is the traffic tool, open small and medium-sized children's playground is the purpose of profit, then children's game machine is to make money, so that the collocation is the best match for small and medium-sized children's paradise, if Small children's playground, that is, children's naughty fort and children's games can be matched.

For more information, please return to the company's official website of Sports Equipment Co., Ltd. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.

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