Adidas third quarter profit plunged
Following the semi-annual report of "not ideal", Adidas has not reversed the financial crisis after the market weakness. According to the company recently released in the third quarter of 2009 earnings, Adidas market sales and profit performance again sharp decline. In this earnings report, adidas sales of 2.888 billion euros, down 7%, operating profit fell 29% to 336 million euros. Earlier, some analysts believe that the first half of the benefits of cleaning inventory is nearing completion, so after the third quarter, Adidas earnings will likely reverse the first half of the decline, however, the reality is the opposite, compared to the first, In the second quarter, adidas third-quarter profit decline even greater. "This is due to the high operating costs and the drop in sales." Adhirly's explanation for addi- tional operating costs is high given the impending inventory cleanup that will not reverse the business situation, however, considering that Adidas had previously conducted A wide range of layoffs and the closure of some factories simply explain the "downtrend" at the moment simply because of the high operating costs. In this regard, some people think that the fundamental reason for Adidas continued downturn is the market blocked. For example, although Adidas declared that it is necessary to vigorously develop the Asian market, especially the Chinese market. However, the reality is that Adidas's performance in the Asian market is not as expected. According to adidas third-quarter earnings report, Adidas sales in China and Japan-based Asia decreased 9% year-on-year, second only to 11% decline in North America, even higher than the 8% decline in Europe. In the adidas global market, only Latin America can be called a bright spot, achieving a 19% year-on-year growth. "At the moment consumer sentiment is still hovering between fear and optimism." Adidas CEO Herbert Heiner gives an understanding of the current market situation in which it appears that such market realities in the "middle" lot Still, he said, Adidas is still cautiously optimistic about the future. "At present, thanks to the tightly controlled management of inventories, together with the powerful factors of the Company's introduction of new products in 2010, the Company's financial position There will definitely be a significant improvement. " Herbert Heiner pinned her hopes on 2010 mainly because of the soccer World Cup to be held in South Africa in 2010. Based on past experience, adidas, who specializes in football products, often achieved a significant improvement in performance during the World Cup. Play Accessories,Non-Slip Plastic Handles,Toy Steering Wheel,Plastic Playground Telescope HANGZHOU JIEYUN IMP & EXP CO., LTD , https://www.jaalex-garden.com
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