Two Dutch industrial design students are based on the concept of “upgrading and renovating”, so that the old bicycles discarded by people will be “new” and “disintegrated” into fashion items or household items.
The Netherlands has a population of 17 million and has 18 million bicycles. According to statistics, there are about 1 million new bicycles sold in the Dutch market each year.
"Difficult parking" will follow. If you park your car in a non-stop area or discard it at will, the relevant government departments will collect it and deal with it. In order to claim back to their car, the owner is required to pay a fine of 20 euros (about 26 US dollars). Since most people don't take the car, they will "born" tens of thousands or even tens of thousands of abandoned bicycles every year. Some of these unowned vehicles are sold to used car dealers at low prices, while others are destroyed.
Lodwijk Bosman and Sid van der Stratten founded the “Upgrade” studio in Delft, University City, in January 2012, focusing on bicycles that were discarded every year.
“Upgrade” is an upgraded version of “recycle”. It is not only a low-carbon recycling improvement method, but also a design concept, which is mostly applied to the transformation of old items or the recombination of wastes in order to give new and new “life cycles” to waste materials.
Bosman and Vanderstratten redesigned the old bicycle after it was disintegrated, turning its parts into fashion items or household items.
For example, replace the light bulb with a light-emitting diode (LED) bulb, connect a length of chain, and then wind a pair of brake lines to transform into a style avant-garde bedside lamp. The base of the lamp is a piece of wood wrapped with pleated inner tube; with a chain Made into a bracelet; made into a belt with a tire; made a wallet with a seat and a tire; wrapped a waste wood with a pleated inner tube, made a small stool, and so on.
Compared to recycling, the upgrade is different in that it does not re-process any raw materials, but instead uses them in a different way. In addition to energy savings, another advantage of the upgrade is the ability to reuse items that cannot be recycled in the traditional way.
AFP quoted Vanderstratten as saying: "We do our best to use bicycle parts, but sometimes it is not so easy, such as the belt buckle part and the light switch."
Since February last year, Bosman and Vanderstratten have sold products through the “Upgrade” studio website, such as bedside lamps for 88 euros ($117) and bracelets for 10 euros ($13.3). The belt costs 30 euros ($40), and so on.
The upgraded products designed by the two attracted buyers from all over the world. Van der Straten said: "Half of our customers are Dutch and half are from abroad."
Next, they want their products to enter the souvenir shop. “Bicycles are a major feature of the Netherlands. Why not send them to souvenir shops?” Bosman said. “The supply of raw materials continues.”
Bosman said that his motto is "people, the earth, the interests", "we are doing business after all... but the social image is also very important to us."
The “Upgrade” studio also sells refurbished bicycles. Saskia Kruitt, deputy director of the Dutch Bicycling Federation, said: "This business has taken the concept of sustainability a step further."

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