Perhaps it is "God's reward", the global financial crisis to Quanzhou sports brand has found a cut into the high-end sporting goods market opportunities.

In the past six months, Adidas almost every corner of the global market in a quagmire. Excluding the exchange rate, Adidas sales in Europe decreased by 8% YoY, sales in North America decreased by 10% YoY, sales in Asia mainly to China and Japan decreased by 9% YoY, sales in Latin America alone increased by 24% YoY, But only 443 million euros, unable to reverse the overall situation. The Nike closed its only in China's own factories, and external said that in June 2009 to November, the main Nike clothing orders fell 12% year on year amount. Mizuno, Japan's biggest sports brand with nearly 1,000 stores in China, announced in July 2009 the closure of 200 stores lopsided in China.

Although Anta's foreign rivals temporarily "died down", Anta's domestic competitors are unwilling to show their weakness, but also kill together to the high-end sporting goods market.

Li Ning has already acquired the rights to operate Dhoksemi and Lotto in China. China Mobile acquired Phenix, which owns the Kappa brand in Japan in 2008, sponsored the Guangzhou Asian Games in 2008, and pique signed six NBA players at one go , China's sporting goods market has entered the "Spring and Autumn and Warring States" era.

Just when foreign big names began to "downsize", domestic sports brands are speeding up to seize the market. Today, stroll in Xiamen City, the most bustling Zhongshan Road Pedestrian Street, the reporter found, unconsciously, Zhongshan Road, Pedestrian Street has almost become a street for casual wear, business and leisure apparel businesses dozens of Li Ning, Anta , Hongxing and grams, 361 °, Pick ... ... a lot of sports and leisure clothing store next to one. In late April this year, Pick won just three private equity funds with nearly 60 million U.S. dollars. Peak disclosed that it will lay more than a thousand stores in the Mainland. While continuing to expand the second and third tier markets, it will aggressively expand into the first-tier markets such as Beijing and Shanghai. July, 361 ° IPO. The company plans to increase its sales network from 5,925 to more than 6,900 in June next year. Xtep also said it will speed up expansion, as of the end of 2008, the group has increased the number of retail stores to 5,532, while planning to open at least 800 additional branches this year. Jordan Sports, Xtep Sports, Del benefits, but also gearing up.

According to incomplete statistics, in 2008, Nike in the Chinese market about 100 billion revenue, while Adidas has about 80 billion in revenue. According to the current situation analysis, due to the adidas sales in the Chinese market plunged into continuous weakness, while the domestic sports brand is still maintained at more than double-digit growth rate, Li Ning, Anta sales scale beyond Adidas within two years is entirely possible. This also means that by the overseas brands "control" for many years, China's high-end sportswear market is expected to be headed by the domestic brand ".

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