The concept of overall system design of packaging
August 30 09:11:00, 2024
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Market demand overall systematic design research planning and design positioning to adapt to the development of domestic and international market economic environment and the intensification of competition in the commodity market; forcing commodity development and packaging design must be market-oriented, the introduction of macro planning and systems engineering to meet the different types of people The goal of diversifying consumer demand is to strive for the market and achieve the common survival and development of the company and the designer.
The definition of “packaging†in the Chinese packaging standards was defined in the early 1980s as: the overall use of containers, materials, and auxiliary materials used to protect products in circulation, facilitate storage and transportation, and promote sales. The name also refers to the use of containers in order to achieve the above-mentioned purposes (the operation of applying certain technical methods, etc., in the course of materials and shop-building aids.
Packaging is both a noun for things and a verb for things that operate. In order to meet the increasing demands of the market and people's consumption, and constantly give new meaning to packaging, the so-called modern packaging design aims to protect the safe circulation of goods, facilitate consumption, and promote sales. It is based on the specific product's shape, nature, and circulation intentions. With the idea of ​​forming a new packaging concept, and then combining art and technology, using appropriate materials, shapes, structures, text, graphics, colors, protection techniques, etc., to create organic packaging entities to create a product image of the process.
Modern packaging design takes the market demand and human health and environmental protection requirements as the starting point, and meets the needs of different types of people's consumption. It starts from the market to develop the design and production of goods and packaging, and then returns to the market to enter circulation and consumption. , Through market sales and people's consumer inspection feedback information, identify problems and new needs, and then carry out improved design and development of products and packaging.
From this we can see that packaging design, which is an indispensable part of the formation of commodities, is itself a systematic concept that promotes the development of recycling. Although some packaging only needs to focus on certain aspects or parts of the improved design, but as a correct design concept and method, we should always take the market circulation target and consumer demand as the guide, from the perspective of overall packaging system design or design and design. .