Editor's note: The entire home furnishing industry has entered the winter state, and furniture chain companies have closed the news. The sales situation of many furniture companies is not as optimistic as the furniture of the dynasty, the number of orders has fallen, and the inventory has accumulated a lot. The situation of the furniture of the dynasty is a microcosm of the Chinese furniture industry. How to spend the harsh winter has become a problem for many furniture manufacturers.

Event playback: Dynasty furniture is not busy in the peak season or due to poor management

Directly attacking the furniture of the dynasty and going to the end, she was endorsed by Carina Lau.

The dynasty furniture (1198), which once spurred the concept of affordable housing and once became a fund-loving stock, slumped 90% in the first half of the year, and the number of employees “evaporated” by 20% in one year, which is surprising. The reporter went to his factory to inspect and found that the stocks were piled up like mountains, and the loading area was mostly closed. Many stores in Guangzhou also faced the situation where the customers were extinct and the popular shopping malls were closed, indicating that the once dynasty had gone to the end.

On Friday, September 21, the reporter arrived at the remote Zengcheng Huangchao Industrial Park in the remote area at 3 pm. As seen in the wide loading area, only the trucks entering and leaving were coming and going. In the loading area, a total of 12 parking spaces for cargo transportation, only 15 trucks left in one hour, no trucks entered during this period, and most parking spaces have been used for stacking goods, which seems to have not been used for a long time, reflecting the shipment. The ability is far worse than expected at the time of planning.

Dynasty furniture is not busy in the peak season

In addition, the reporter saw in the warehouse of the industrial park, found that the stocks piled up like mountains, the unopened home inventory made the entire warehouse full, and the ceiling was close to the warehouse, and the warehouses in the factory area were also visible in the warehouse. The company's first-half results showed that its inventory surged 36% in half a year.

The reporter stayed at the branch of Gaode Mercure Center in Tianhe District for one hour and did not see any customers.

The production line of the Dynasty factory has been closed and the assembly station is covered with dust. The loading area is mostly closed, showing that its shipments have been greatly reduced.

Some production lines are closed

Some insiders predict that China's current industry is currently over 40% overcapacity, and the operating rate is only 60%. In the Huangchao Industrial Park, the reporter saw many production lines operating at the same time, and the production line was closed. The assembly station was covered with dust, reflecting the lack of utilization of the factory.

The sales of the furniture of the royal family are very deserted. Last weekend (October 13th), the reporter went to Guangzhou to directly hit his store and found two more popular homes in the city, including the Jockey Club at the racecourse and the Weijiasi Square on Huangpu Avenue. There was no dynasty. The trace of the store is unknown whether it is related to the failure to pay for the rent. Among them, there are over 100 brands in the house of Mahui. The reporter searched for the store according to the information listed on the website of the dynasty, but the staff of the mall told him, “It has been turned off two months ago.” Before the deadline, the official website of the dynasty The relevant information has not been deleted.

As for the shops where the royal family still exists, the customers are almost extinct. The branch located in the Gaode Mercure Center in Tianhe District covers an area of ​​three floors and belongs to the company's larger specialty store in Guangzhou. However, the reporter stayed there for about one hour at 12 noon and did not see any customers. Although most of the listings were listed as "50% down", Mr. Zou, the manager of the store, went to the store and said repeatedly: "You can reduce it again. We have this permission."

Shop price reduction of 70%

Tianhe store "zero popularity", or can be attributed to the lunch time has not passed, the guests have not yet dispatched, but the reporter began at 2 pm, and then look at the three royal shops, the popularity is still very deserted. The reporter stayed for about half an hour. There were only two or three customers in the three stores. Among them, the Red Star Macalline Mall branch in Guangzhou Avenue, the furniture of the Dynasty was more discounted, and most of the goods were listed. Drop 70%", and practice your own people.

A spokesperson for the furniture public relations of the dynasty admitted to the reporter that due to weak market conditions, some shops have closed down. According to the end of June, there were 1,930 sales points in the Mainland, a decrease of 80 from the end of last year. As the number of employees fell, the spokesman explained Last year, a large number of temporary workers were hired to cope with the production of the Universiade, and the departments reduced the manpower to reduce costs. However, there was no response to the reporter’s enquiries on inventory and operating rates.

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