Heidelberg Press Conference - Digital Solution Overview
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December 21 13:07:52, 2023
Digital The Digital Division of Heidelberger Druckmaschinen AG (Heidelberg) integrates the company's prepress and digital printing organically. The department was established in fiscal year 1999/2000. On April 1, 1999, Heidelberg took over the Office Imaging / Black / White Digital Printing Division of Eastman Kodak's office. Heidelberg and Eastman Kodak established a new Nexpress joint venture to develop a digital color press. The Digital Division is based in the United States (Rochester, New York), Mexico (Tijuana), United Kingdom (Kirkby) and Germany (Kiel and Milhausen). In the 1999/2000 financial year, its sales amounted to 659 million euros and the number of employees also grew to 4,169 (including employees of the Nexpress joint venture). Unlike digital printing and traditional printing processes, digital printing does not require a lot of preparation time. Digital data can be printed directly and with high quality. Digital printing is currently particularly suitable for small print jobs. Heidelberg does not regard digital printing as a substitute for offset printing, but as a supplement. Digital printing offers customers new and promising business scope, especially in the printing field of the most attractive personalized products (printed on demand). Digital black-and-white printing opens up new markets The Heidelberg Digimaster 9110 has the best print quality, excellent paper transport, open structure, and end-to-end workflow in its class of equipment. Therefore, it quickly became a top-level product in this part of the market. The company’s goal is to achieve a market share of around 20% in the relevant market within five years. In just 20 months, 2,000 systems have been sold worldwide. Digimaster is available to customers in four different areas, including the printing industry, in-house printing plants, express printing and copying companies, and IT centers. In order to adapt to each market area effectively, Heidelberg has adopted a multi-channel marketing strategy. Heidelberg not only provides digital printing solutions through its own sales organization, but also cooperates with companies that have their own specific market expertise, such as IBM, Canon and Danka. Pre-press replacements In prepress, the Digital Division has developed many groundbreaking pioneering products. In addition to digital camera backs, Heidelberg's new Nexscan and Linoscan series of flatbed scanners have also been extremely successful. The new dominance industry has become one of the most successful top scanners in the world, with over one thousand units sold in 12 months. New film output machines and platemaking machines have also been successfully marketed. The Digital Division's business scope also includes color fidelity software and a comprehensive workflow management solution with a database. For more information, please contact: Mr. Zhu Zhongyu, Heidelberg China Ltd. Tel: +86-10-6467 2888-853 Fax: +86-10-6468 2200 E-mail: louis.delberg.com or visit our news website