When it comes to image processing, people first think of professionals and enthusiasts. The average person seems to dare to step in easily. With the popularization of digital imaging technology, both professional photographers and non-professional photographers are eager to create high-quality pictures by themselves through simple operations. This makes graphic design software easy to use. The request. In response to this trend, Corel, the world's leading graphics and graphic design software company, launched the simplified Chinese version of Corel Paint Shop Pro X for the Chinese mainland market.
At the launch conference of the Corel Paint Shop Pro X Simplified Chinese version, the reporter learned that Corel Paint Shop Pro X is a very powerful image design software. It distinguishes image design ideas from editorial processing, and pays more attention to the editing and editing of images. Whether it is a small business or a large global user, whether it is amateur photographers or professional photographers, it provides ease of use. Powerful features. Gavin, president of Corel Asia Pacific, who made a special trip to China, said in an interview that Corel Paint Shop Pro is an extremely popular image processing software in overseas markets. Basically, he can see this software anywhere, like Nokia, Nortel, etc. International companies use this software; there are many government users overseas, such as Australia, all police stations are equipped with Paint Shop Pro, photos taken for prisoners are processed and archived by Paint Shop Pro, and at the same time to prisoners. Image authentication is also done through Paint Shop Pro. So for different markets, Corel will have different market and product strategies.
When talking about how to get more people to use this product, Zhao Xinrong, general manager of Corel China, said: "We will do it in several ways. One is the OEM, so that people can try to use this for cheap money. The product, or through promotions and bundled activities, quickly established the user base. In fact, we also clearly realized that the Paint Shop Pro is not a very high sales volume soon. For this product, we still use more ways to expand the market popularity and user base to use this product." Gavin believes that the difference between China's design user base and other international markets is: "China's design users are more creative China has a long history, and the factors considered in the design and creative process and the ideas to be realized and expressed are more different than those of other local users, and the tools are more widely used. Chinese users like to use a lot of tools and the whole The design process is much more complicated than abroad (the entire foreign design process is relatively simple, regardless of what works basically It's all these processes.) And China's variability is bigger."
When talking about the genuine issues of software, Zhao Xinrong told reporters: “From the point of view of domestic use of North and South China, the use of copyrighted software in the South is more conscious than in the North. The awareness of legalization in the Northeast and Northwest markets is relatively weak. How to convert them to use genuine software is one of Corel's main tasks.On the one hand, it works with channel partners to educate the market, educate users, promote the use of genuine copies, and on the other hand, provide training in the education market process to provide users with Better customer service allows customers to see the value of using genuine software, but this process is certainly not completed overnight, but it is a long one. It is difficult to say how many genuine users last year, and how many genuine copies can be developed this year Users, because for the software industry, the products are gradually updated, maybe I sold 12 versions last year, and this year is the updated version, but with the same users, it is difficult to say that the use of genuine users can achieve A little more, but I believe that the genuine awareness of users is enhanced and now the Chinese government has Taiwan has a lot of relevant laws and regulations to combat piracy and safeguard copyright policies. We believe that the entire market environment will become better and better."
Gavin also revealed that soon, Paint Shop Pro will have a bundle with Painter, so that its features will be very unique in a certain area; soon a new version of CorelDraw will be released in the second half of the year; In 2007, some new products will be introduced. Corel will focus on customer needs and continue to introduce products suitable for the Chinese market. The main job of Corel's representative office in Beijing is to introduce all Corel products to Chinese users.
As Corel CEO David Dobson said: "Corel is committed to providing powerful, flexible and affordable digital image software to meet customer needs. Paint Shop Pro X sets new standards for software usability and showcases Corel The determination to distinguish itself from other companies in the rapidly growing digital imaging market."
We also believe that Corel's launch of the Chinese version of Corel Paint Shop Pro X will surely occupy a place in the Chinese market.
Source: Ke Yin Network
Image processing does not require professional
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