According to surveys and analysis, more than 85% of the customers did not have a definite purchase purpose when entering the mall. In particular, they did not determine the brand to be selected. The final purchase decision was made in the store. At this time, who can Touch the consumer, who is the winner. What we can do, except for personnel promotions, POP advertising, the rest is - packaging. Packaging is equivalent to the most direct and last-minute advertisement, impressing customers at the last minute and prompting their purchase. Also should follow the advertising five principles (AIDMA), A attention; I interest; D desire; M memory;

Packaging does not produce sound language, but it has a very good visual language. Most of the things that promoters do can be done. ?

1. Shape the brand image;

The packaging of the same product of the same brand is the same, on the shelf, uniform and uniform, the same trademark LOGO is repeated in the same space, has a strong visual impact. Can make customers feel trust. It is difficult for consumers to have a unified impression on the brand because of the uneven appearance of the promoters requested by the manufacturers. Of course, those promoters whose image is good and generous and have affinity can vividly present the brand to the consumers and enhance the position of the brand in the minds of consumers. This is impossible for ordinary packaging. However, such promoters are after all a minority. Those promoters whose image lacks ambition will leave consumers with a bad impression. It's easy to pull down the brand image. It's better to simply put a package there better.

2. Improve the competitiveness of products;

At the same terminal, there are often several or even dozens of products of the same kind placed on shelves, and they must be squeezed into the hands of customers from the shelves. Without a certain degree of competitiveness, they cannot succeed. This is why the terminal is packed with so many promoters every day. Packaging uses shapes, styles, patterns, colors, materials, and other factors to influence consumers, as if a promoter is using 18 weapons to compete for consumers. The starting point of packaging design must be based on competitiveness and do everything possible to compete for consumers from multiple perspectives.

3. Improve the appearance of the product;

There are some products whose appearance and smell are not very popular. After they are packaged, they are greatly improved, allowing customers to recognize and purchase and even love. This is difficult for general promoters to do. Of course, some products have their own characteristics and odors, and improper packaging can weaken these good factors. Therefore, special attention should be paid to packaging design.

4. Adding value for goods;

As the saying goes, people depend on gold clothes for clothing. The same proper packaging can add a lot to ordinary products and make consumers feel value for money. For example, the same bottle of wine, not boxed, plus carton packs, even iron or even carton boxes, can be sold at a price difference of several times 10 times the growth. Now many manufacturers know this. In particular, alcoholic beverages account for more than 20% to 30% of packaging costs, and some even reach 70%. The reason why they have devoted themselves to packaging is not to design awards, of course, in order to multiply profits. Imagine that even if the promoters say they have broken their lips, can they sell 50 yuan to 50 yuan? Even selling is tricking. It can be done with packaging, and the buyer is still willing.
5. Pass to the customer more information;

On the packaging, the product description is clearly written, allowing consumers to see at a glance and have a deeper understanding of the product. Many consumers have such experiences, and it is annoying to promote promoters' gimmicks. On the packaging, a good description is 'Messling without sound', so that consumers can understand and agree with the product unconsciously, and the spontaneous and active identification will be better than the passive identification effect by the promoters. . Especially for some functional products, or for those sensible consumers, the role of packaging is even more pronounced.

6. Differentiate the grade of goods;

The function and quality of products are generally difficult to distinguish from the outside. Packaging can provide a standard for differentiating product grades, which is like quantifying unpredictable grades. Because after many years of evolution, packaging has formed a set of conventional visual language, people can easily determine the grade of a product from a package. The silent speech of a high-end package placed on the shelf is certainly much stronger than that of a promoter. Manufacturers often use different packaging to distinguish different grades of products under the same brand, otherwise it will be confused, so that consumers do not understand the differences between them and the price gap. Some other manufacturers use this rule to intentionally make low-end product packaging high-end sell high prices and earn huge profits.

7. Attract customer attention and make choices;

'The public searched for her thousands of Baidu, when I look back, that person is in the dim light'. Good packaging can achieve this effect. After the customer walks into the mall, he sees a distinctive package at a glance and impresses his own heart, so he can't help but step forward and buy products. This is certainly much better than the result that the promoters half-half intercepts the customer.

8. Inducing customers to make up their mind to buy;

A salesperson with a superior skin quality can make customers feel trust and goodwill about the cosmetics she sells. She doesn’t have to spend a lot of time talking and she will close the deal quickly. But such promoters are after all a minority. If the product packaging is done well, the quality and efficacy of the product will be highlighted just right, so that consumers will have full confidence in the product, and the determination to purchase will soon be determined.

Source: Liangyou Information