Psychology studies have shown that human visual organs, in the observation of objects, the color perception within the first 20 seconds accounted for 80%, and the body feeling accounted for 20%; two minutes later, the color accounted for 60%, 40% of the body; after 5 minutes Half of each, and this state will continue to be maintained. It can be seen that the color gives people an impression of how fast, profound and lasting. Coca-Cola is packed in its bright red, giving people a strong visual stimulus, inspiring consumers' desire to buy, and opening the market globally.
Practice has proved that the main colors of commodity packaging are particularly noticeable. It can directly capture the customer's attention, so that customers through the bright and moving symbolic colors, trigger associations, cause emotional activities, resulting in a certain product of consumer motivation, and promote purchase behavior.
On the modern and open commodity shelves, various commodities are dazzling, dazzling, and the same kinds of goods also have innumerable different brands and specifications, making it difficult to make decisive decisions. People have found that in this case, the most inducing factor in their decision-making process is the color effect of the packaging and packaging of goods.
From the aesthetic perspective of color psychology, color visually makes the product image more appealing and can strongly attract customers' attention. Color also has the effect of enhancing the recognition of memory. Color can be successfully packaged and designed. It helps to identify products and enhance memory, and it also has the value of recall. It becomes an important basis for customers to choose a product next time; the color characteristics of packaging are more memorable than shape design, so it is necessary to highlight the Personality must strengthen the image impact through unique packaging colors.
One of the main application areas of corporate identity color in the VI system of corporate identity is commodity packaging because commodity packaging is the factor that directly plays a role in the front line of marketing to consumers. , is the most effective, large-scale display of the unique image of companies and products. The success of the VI design of the product packaging is also the key to the success of the entire VI subsystem.
Packaging color is the most competitive competitiveness of the enterprise's products. Therefore, some countries use packaging color design as an important means for product competition packaging strategy research and application, with the help of packaging color standardization, standardization, and unique design to meet consumption. The perceptual consumer psychology, the pursuit of individuality in order to meet consumers' new demands and differences, thus enabling enterprises to have consumers in fierce market competition. Win the customer base.