Chapter 10 Bottled Structures (2): Examples of Plastic Bottle Packaging
Plastic bottle packaging is mostly used for liquid products, usually made of plastics. Its characteristics are strong sealing, strong, easy to process into various shapes, good water resistance and low price, widely used in chemical, pharmaceutical, daily necessities, food, etc. field. Plastic bottle packaging with smooth lines, beautiful and practical advantages.
10.1 POWER Lubrication Oil
This example is an example of plastic bottle-type packaging made of plastic, which elaborates the entire process of packaging plastic bottles from screen printing to three-dimensional effect. As shown in Fig. 10-1 and Fig. 10-2, they are respectively the plane unfolding view of POWER lubricating oil and the three-dimensional rendering of the finished product.
Design Preface
The existing POWER inlet lubrication oil needs to be designed as a package. POWER lubricating oil is a well-known brand in the United States. Now it is necessary to enter the Chinese oil market and design packaging that meets the characteristics of its products. Due to the special nature of lubricating oils for chemical products, it is necessary to maintain the stability of the articles in the package, and it must be moisture-proof, moisture-proof, and high-temperature resistant. Therefore, plastic bottle packaging is used.
The size of the known POWER lubricating oil bottle is: 250mm × 135mm × 60mm.
Creative ideas
1 . Product Positioning
POWER Lubrication Oil is an American brand with good performance and stability. It is suitable for all kinds of motorcycles.
The business authorizes the sale of the POWER brand of various types of high-grade lubrication oil and motorcycle protection products in China to meet the demand of high-quality lubricant oils for motorcycle users. POWER Lubricating Oil is specially designed according to the performance of Chinese motorcycles and road conditions. The stable performance and low cost are the first choice for motorcycle owners. Emphasizing POWER lubrication oil is the purpose of designer packaging design.
2 . Design method
According to the orientation of the consumer market, the appearance of the product tends to be European and American in design style, indicating the source of the product. Bottle body adopts one-piece color, which is not only conducive to the continuation of the series of packaging, but also can balance the visual effect and give people a stable and safe feeling. The concise and powerful English title and speeding motorcycle logo reflect the good performance and industry attributes of the product.
3 . Printing ideas
Plastic bottle printing uses stencil printing (also known as silk screen printing). Due to the slow printing speed and the difficulty of color printing, the color of packaging cannot be too complicated. Since the color of the plastic bottle body has been made in plastic during the bottle production, there is no need to re-print, as long as the color to be printed is made into a screen plate, and the ink is forced through the holes on the screen by the scraping method. Re-transfer to the printed material, printing a second color after drying and printing the second color until the printing is completed.
When a designer makes a film version on a computer, as long as the colors are split, they can be replaced by black.
4 . Finished product flow
Lubricating oil packaging production process is divided into: design concept → prepress preparation → design draft → finalization → dismantling production → output production of film → mold making plastic bottles → printing plastic bottles → packing products.
As shown in Figure 10-3, the production process of POWER packaging is early.
(a) (b) (c) (d) (e) (e) (e) (e) (h) (h) (t) (eleven)