Packing and decorating is an art that directly decorates the goods. It is different from other painting arts. The art of painting emphasizes the appreciation of nature. The packaging and decoration is based on its economical purpose. It is engaged in the art language and the laws of art. It has both commonalities with the art of painting. Because it is directly serving the social economy, it is also called "utility art" and "commercial art." Socio-economic can not be separated from commodities, into the department stores, shelves on the counter, large and small quantities of goods dripping, innumerable, which are not packed! Products are directly for the consumer, packaging and markets are the best medium for production and consumers. Therefore, packaging is subject to market conditions and consumers appreciate the taste constraints. A more perfect packaging design can not only evaluate the merits and demerits on the screen, but also take the market conditions and the degree of acceptance of the consumer as the standard, and can not appreciate what they want. In addition to mastering modern production techniques and material changes, a successful designer should constantly investigate and understand consumer psychology and fashion changes. A regular market survey is the best part of mastering consumer psychology. It can accurately understand the psychology and level of consumers' needs at different levels, and is also an objective standard to test the success of designers. In addition to this, it is also necessary to keep abreast of the latest information on the trends and trends in the packaging and decoration of domestic and foreign markets.

In short, packaging design does not exist in isolation. It is not like a painting that allows a person to have different perspectives, different psychology and different levels to evaluate and appreciate. It still has its own value. The packaging design directly serves the economy and the consumers. It is an inseparable part of the daily life of the masses of consumers. This forms the basic characteristics of packaging and decoration.

Reprinted from: Printed in China