The furniture industry staged an annual transformation drama!

For more information on the furniture industry, please pay attention to the official website of Xianghe Furniture City ().

M&A, restructuring, transformation... The home industry has been declining year by year, and more and more companies have embarked on a new development path. As a result, there are more reshuffle opportunities in the home circle, which is the best time for companies that value capital operations and have acquisition plans; and companies that want to regain their nascentness through transformation are also on the road to transformation.

Traditional home power O2O mode

Some people define 2015 as the first year of subversion of China's building materials and home furnishing industry; some people define 2015 as the first year of building materials and home furnishing enterprises to start the strategic layout of the Internet. Some people define home e-commerce as the next gold mine after apparel and 3C digital. . If, in the past two or three years, the home business is still waiting to see, test, and explore the e-commerce model, then, today, offline experience, delivery, online trading O2O model has become the market Promising operating model of the home building industry.

And look at the ever-changing changes in the current home e-commerce: Jin Hao, Tu Ba Rabbit, Vanke, Haier have created a third-party platform for the home e-commerce model; the first home network transformed by the traditional home improvement company has become a home enterprise innovation The target of transformational competition learning; Champion League and other well-known offline brands to follow the e-commerce route, relying on online and offline linkages; Melaleuca is not only busy opening stores under the national network, but also with Yihua The wood industry signed a strategic cooperation agreement to jointly build an O2O open platform; the traditional home stores represented by the home and Jimei homes constantly explored the O2O model suitable for them; even many well-known foundries in the industry tried to take the e-commerce route.

The lessons learned from the failure of traditional homes to enter e-commerce and successful experience tell the latecomers that the O2O model suitable for home building materials enterprises should be “drained” to offline, offline experience and consultation, and then “drainage” back online. Pay, then go to the offline logistics service; then return to online reviews, share, form a closed loop. At the same time, for home building materials companies, physical stores are a threshold for them to do business. Consumers need to build brand awareness and brand trust, complete product experience and product services through physical stores. The O2O model is currently the only e-commerce model in the home building industry.

standard

"General Rules for Labeling Furniture" for public comment

A few days ago, the "General Rules for the Labeling of Furniture Marks" is openly seeking opinions. The standard clearly defines the scope of solid wood furniture. Previously, the definition of solid wood furniture in the furniture industry was confusing, and consumers were often deceived because of conceptual confusion. The General Rules for the Labeling of Furniture Marks is a local standard of Beijing drafted by the National Furniture and Indoor Environmental Quality Inspection Center and the Beijing Consumers Association. According to the standard, the General Rules for the Labeling of Furniture Marks divide wooden furniture into solid wood, solid wood, wood-based panels, integrated wood furniture and mahogany furniture. It is stipulated that all wood parts (except mirror pallets, beadings, hardware accessories) are made of solid wood sawn timber or solid wood panels, which can be called solid wood furniture. The substrate is made of solid wood sawn timber or solid wood sheet, and the furniture with no surface treatment is called solid wood furniture. The substrate is made of solid wood, wood-based panels and other materials. It is called comprehensive wood furniture. The kind of furniture made of wood-based panels such as fiberboard, particleboard, plywood, blockboard, and laminated timber can only be called wood-based panel furniture.

data

Home-listed company sales data is red

In 2013, the overall market size of China's building materials and home furnishing industry reached 3,724.29 billion yuan, reaching 4,070.9 billion yuan in 2014. While the overall sales data is exciting, the performance of listed companies in the building materials and home furnishing industry is also very exciting. According to the report, 67 listed companies in Shanghai, Shenzhen and Hong Kong listed in the building materials and home furnishing industry reached a total assets of 617 billion yuan at the end of 2013, an increase of 16.56% year-on-year; net assets reached 191 billion yuan, an increase of 14.29% year-on-year, achieving both income and net profit. increase. Among them, China Building Materials, Jinluo Co., Ltd. and Jinluo have revenues of more than 10 billion yuan. In 2014, Suzhou Jinluo's operating income was close to 20 billion yuan. Zhejiang Yaxia and Shenzhen Guangtian's operating income also exceeded 10 billion yuan. On February 19, 2014, Dongyi Risheng Home Decoration Group Co., Ltd. was listed on the Shenzhen SME Board, issuing 31,210,100 shares, with an issue price of 21 yuan per share, raising a total of 655 million yuan. Sophia, Dongpeng Holdings, AIA ceilings, and natural flooring have also entered the top 10 list of the fastest-growing revenues of listed companies.

demonstration

The floor brand first opened a store in the United States

Many of China's catering, clothing and other brands have entered the international market, but for the home industry, especially the flooring industry, there are few shops in Europe and the United States. This year, this situation was broken. China's flooring industry pioneer Golden Eagle Iger opened its first store in Beverly Hills, a high-end area in Los Angeles, marking a solid step for Chinese flooring to the mainstream consumer group in the world. The PDC Design Center in Beverly Hills, Los Angeles, is geographically the commanding height of the region. The regional development is the celebrity center of Los Angeles. The matching high-end shops and leisure venues have emerged, so it has become a fashion-oriented point of view. The world's most pioneering trend. Lin Dalun, general manager of Golden Eagle Iger, is looking forward to using the opportunities of the PDC Design Center to collaborate with the world's top brands and the best designers to accurately grasp the global fashion trends and establish a new product development center in the origin of the world trend. .

Supervision

The State Administration for Industry and Commerce rectifies the purifier industry

From January to March, the State Administration for Industry and Commerce will carry out a special campaign to centralize the rectification of air and drinking water purification household items nationwide, and proposed that this special action should focus on 13 issues that consumers have strongly reflected. This special rectification campaign is mainly aimed at the current exaggerated propaganda, false propaganda and deception of consumers in the air purifier market. From January 1st to January 31st, it is the self-inspection stage for operators. The industrial and commercial and market supervision departments will strengthen administrative guidance and shall be ordered to correct or punish the illegal activities found during the inspection. After February 1st, if the producer refuses to correct or the rectification measures are not in place, and the operator continues to sell the goods with false propaganda content or conduct false propaganda in the sale, the industrial and commercial and market supervision departments will strictly investigate and deal with it according to law; If the punishment has not been corrected, it shall be regarded as a new illegal act and shall be severely punished according to law.

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