In 2014, it has already come in abundance. How to seize the opportunity and seize the market opportunity in the new year. Innovation, green environmental protection, internet marketing... No matter which method is used, the wardrobe company only needs to find one of them, establish long-term brand appeal, promote and promote with innovative ideas, and actively meet new things, and firmly develop the New Year. Invincible.

Remember blindly on the road to exploring innovation

According to an industry insider, the potential of the Chinese market is huge. According to the growth of 8%, by 2020, it will be two trillion yuan, and hundreds of billions of enterprises may be born. So, where is the value-added space for furniture companies in the future? Many people in the industry have proposed a concept - innovation. Many companies are also actively pursuing their own innovations. However, if you just imitate it and do not look for the company's own flat brand appeal, the development of the company will fall into a quagmire. Is the innovative product accepted by consumers? The founder of a wardrobe brand admits that the business model is very important, and the enterprise innovation is based on Self-experience must go its own way, an unusual way, it is possible to succeed, otherwise it is really "find death."

Green environmental protection is still a topic of concern for consumers

Natural disasters such as smog and warm winter have gradually awakened people's awareness of environmental protection. More and more people will buy smells when they buy wardrobes. If there is no taste, can they guarantee the ring? More and more consumers will pay more attention to the wardrobe itself while paying attention to the style and style of the wardrobe. Environmental factors. China's furniture industry has experienced 30 years of extensive development, causing certain damage to the ecological environment and resources. Under the premise of rising raw materials and increasing labor costs, it is very important for enterprises to explore a "green" development path. . Because no consumer is unwilling to pay for health.

Spend "painful period" with new media marketing

2014 has come very far. In this year, the wardrobe business must have ups and downs. Everything is new in the new year. Nowadays, all walks of life are in the period of rapid development of the Internet. As a traditional industry, the wardrobe industry is inevitably under pressure from the tide of social change. A lot of new things will make it difficult for wardrobe companies to adapt. It is very important to actively face new things, to learn, and to exercise Internet thinking. In the transition period of the wardrobe business, it is inevitable that there will be a pain. Some wardrobe enterprises have chosen to escape because they are afraid of pain, and they will not go far. Enterprises can only adjust their strategic deployment according to their own development stage. Opportunities are in the hands of those who are prepared, planning new media marketing, adapting to market needs, and going further.

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