Immortal is rising

——Experts’ evaluation of “Xian Zuo”

Finishing / Huang Tingting

Under the dam, it was originally an ordinary village in the town of Bangtou, Xianyou County. Now it has become the seat of the “Capital City” of “China's classical craft furniture capital”. At present, “Xian Zuo” furniture has occupied most of the national high-end market of mahogany furniture “Jiangshan”, and hundreds of enterprises have set up sales windows in Beijing, Shanghai and other cities, and radiated Japan, South Korea and Southeast Asian countries. The rise of the art of immortality has attracted the attention of many people inside and outside the industry. Here are some of the famous domestic remarks to see how they evaluate the immortal.

Immortals can convey many of the most valuable local cultural information.

Collection expert, the main speaker of CCTV's "Lecture Forum" Ma Weidu

“In fact, I visited Xianyou more than 20 years ago. There are Jiangsu, Guangxi, Beijing, Tianjin and other classical craft furniture. Putian is one of the main production areas of Chinese classical craft furniture. The furniture in the past is basically the original. Ecology is placed in one place, basically can see the different styles of furniture around the world. Nowadays, because the crafts of various places are often communicated, the craftsmen from all over the country often communicate with each other, so it is very difficult to see their own styles. Putian and Xianyou have furniture production. The history and furniture culture, people with good furniture should stick to their own culture. This regional culture is very important and can convey many of the most valuable local cultural information."

It is very good for Xianzuo to enter the Beijing market. We should continue to work hard to promote traditional cultural undertakings to the whole world.

Hu Desheng, Research Fellow, Beijing Imperial Palace (Weibo)

“The development of Xianyou has found its own path. Xianyou has already had a new look. The combination of traditional Chinese culture and material should be the first to promote furniture, and Xianyou should play cultural cards to create cultural Fujian and culture. It is a combination of material civilization and spiritual civilization. The development of furniture business and cultural history has broad prospects. It is very good for Xianzu to enter the Beijing market. We should continue to work hard to promote traditional cultural undertakings to the whole world."

In the future, the traditional furniture industry center will be transferred to Xianyou.

Cao Jinglou, researcher of the Palace Museum

"The immortality does not refer to regional products. The immortality is a kind of "making". It is a kind of practice. It is about its craftsmanship and its cultural connotation. If we want to improve, we must make the immortal name If you want to start with the cultural connotation, improve from the level of craftsmanship, and improve from the quality of the product, you can create a veritable masterpiece. The advantage of Xianyou lies in the masters of arts and crafts, many masters, and very high grades. To build its own characteristics, Fujian's various arts and crafts features and furniture can be combined. The furniture in the palace, the essence of the national arts and crafts, a good combination of various crafts and furniture. I think the future of the traditional furniture industry The center will be transferred to Xianyou. There are several areas in Guangdong, including Xinhui, Zhongshan, Shunde, Shenzhen, etc. At present, there is no large scale of Xianyou. Therefore, from this point, I see hope and future here."

Our government, associations, and industry colleagues have taken a fancy to the development of this industry – this is the most correct choice!

Wang Shan, Vice Chairman and Secretary General of China Arts and Crafts Association

“I feel that the China Arts and Crafts Association did not mistakenly visit Xianyou. The expert group of the China Arts and Crafts Association was able to set a benchmark and banner in this place five years ago. Everyone inspected and asked, all experts agreed that Xianyou The county's industrial development of mahogany classical furniture has been vigorously developed under the support of the government. At the same time, the industry has undergone earth-shaking changes. Our government, associations and industry colleagues have taken a fancy to the development of this industry – this is the most correct choice! ”

I have been here three years ago. This time, I feel a lot of change, no, great!

(Photo) Wu Zuxi, Vice Chairman of China Arts and Crafts Association and Chairman of Zhejiang Arts and Crafts Industry Association

"I have changed a lot since I saw Xianyou. I have been here three years ago. This time, I feel a lot of change, it is awesome, great! The tax benefit is from 160 million to 1.6 billion. There is no master, now one National master, 7 provincial masters. This is not a fantasy, which is made by Xianyou. In Xianyou, the government attaches great importance to this industry. After we go back, we must report to the relevant government departments. This matter in Fujian was taken back to report, and I was humbly learning from Fujian to study how to make Zhejiang's arts and crafts better."

It has not been used for generations, that is, our contemporary Xianyou people, they have played 'Xian Zuo'.

Bai Deyuan, Vice Chairman of China Arts and Crafts Association

"Through the efforts of the Xianyou people, through the leadership of the Xianyou County Government, through the support of the provincial government, through the efforts of several generations, it is very possible to achieve a new furniture genre in China, that is, the fairy work. It has not been used for generations. People, that is, our contemporary immortals, have played the 'Xian Zuo'. The immortal has already swaggered to the market, occupying a large share of the Chinese market, and has already moved to Southeast Asia. We wish that the immortals will pass the contemporary Work hard, do our utmost to promote the immortal to the world, and make new and greater contributions to improving the cultural soft power of the Chinese nation!"

Resolutely support the fairy work!

Yang Jinrong, Director of Jiangsu Arts and Crafts Culture and Art Institute

“The brand concept of Xianzuo covers all the spiritual and material aspects, and hopes to continue to carry forward. Beijing is a cultural and artistic center. The market for 'Xian Zuo' furniture is very good. Now it is classical crafts. When the development of furniture is a good time, the furniture of 'Xian Zuo' should be grasped at both ends and placed in the middle, that is, the art level is not up to the next, and the furniture is not to be industrialized. The furniture that is not high is not discarded. Don't let the interests cover the eyes of the enterprise. Xianyou's enterprises should sum up their own research, form a system, and quantify it so that it can be standardized when it enters industrialization, and it can reflect the characteristics of 'Xian Zuo' heavy work and heavy materials."

Whether it is in terms of materials or other aspects, Xianyou is at the forefront of the furniture industry.

Master of Arts and Crafts in Asia Pacific, Master of Chinese Arts and Crafts Lu Guangzheng

“Whether it is in terms of materials or other aspects, Xianyou is at the forefront of the furniture industry. In the past five years, Xianyou’s classical furniture has really advanced by leaps and bounds. Everyone has an impression. In the direct leadership of the county government, these entrepreneurs in Xianyou, With the joint efforts of the Arts and Crafts Association, we can achieve such a scale as we have seen so far. In addition to the great changes in scale, Xianyou is still making up for the shortcomings in the creative field, so we I saw that both the creativity and the furniture innovation Xianyou are paying attention to. On this basis, if Xianyou is under the guidance of our county party committee and county government, they can work together and train the next generation to follow this step. Xianyou will be better tomorrow!"

Conclusion: The industry believes that the development of mahogany furniture enterprises is very strong, and the industrial foundation is also good. The key is to do a good job of transformation and upgrading. Our Xianyou enterprises should make more efforts in innovation, and they should not plagiarize. It is best to develop some marketable products on the basis of market research, promote the differentiated development of enterprises, avoid homogenization competition, and avoid enterprises. The price war. We must also pay attention to brand management, and strive to add some nationally renowned mahogany furniture brands to fully demonstrate the overall strength of the mahogany furniture industry.

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