10 billion in 2 minutes, 100 billion in 100 minutes! Double eleven tells us that consumer sluggishness is a lie!

125 seconds to break 10 billion! 5 years ago Ali used 6 hours

2 minutes and 05 seconds to break 10 billion!

Nearly 1 minute faster than last year!

The uninterrupted text message "噔噔" in these two days

Predicting a day comparable to the Spring Festival

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Just 0 o'clock

Are you "hands-on"?

This year's Tmall double 11 sales refresh rate

Break the record again!

21 seconds

2018 Tmall Double 11 total turnover

Over 1 billion yuan

2 minutes and 05 seconds

2018 Tmall Double 11 total turnover

Over 10 billion yuan

Less than 30 minutes

Total turnover

Has exceeded 50 billion yuan

As of November 11

35 minutes and 17 seconds

2018 Tmall Double 11 total turnover

Over 57.1 billion yuan

More than the total of 11 double transactions in 2014

1 hour reached 67.26 billion!

â–¼

At 1 hour and 16 minutes, the transaction volume was 91.2 billion yuan.

Has exceeded the 2015 Tmall double 11 full day turnover

1 hour and 47 minutes, the transaction amount broke 100 billion!!!

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8:00 this morning, 2018 days cat double 11 total turnover

Over 120.7 billion yuan

More than the total of 11 double transactions in 2016

Feel the number of beatings on the spot

↓↓

Last year (2017)

It is 3 minutes and 01 seconds to break 10 billion.

The year before (2016)

It took 6 minutes and 58 seconds to break 10 billion.

It took 12 minutes and 28 seconds in 2015.

In 2014, it took 38 minutes.

In 2013, it took nearly 6 hours.

Ten years

Ali E-commerce Tmall Taobao

Double 11 full day sales

It is also a geometric number increase:

2009: 52 million

2010: 900 million

2011: 5.2 billion

2012: 19.1 billion

2013: 35 billion

2014: 57.1 billion

2015: 91.2 billion

2016: 120.7 billion

2017: 168.2 billion

The skyrocketing transaction amount seems to say:

This is really not just a matter of money,

It is a kind of "habit" that has been developed in 10 years!

Even many people say that elementary school mathematics has not graduated.

Can't figure out how much this double 11 discount

â–¼

Even if you buy more, you see the Raiders,

You desperately set zan, you really book, you are the whole team to pull the team,

Being tortured by this year’s new gameplay

â–¼

It is close to 11:00, and a large-scale real scene has been staged!!

Some netizens concluded that:

The pickpocket still can't stop!

This year's double 11 package will exceed 1.87 billion pieces.

At the "Double 11" party on November 10, Ma Yun opened the 2018 shopping festival with five consecutive losing streaks. He defeated him: the crab farmer who tied a hairy crab in eight seconds, and painted the lipstick to paint the Guinness World Record. The anchor, the packaged queen with 40,000 packages per month, 30 POSE women's models in 15 seconds, and the courier brother who sent the express delivery for 17 years.

Ten years ago, these occupations may still be very marginal, perhaps unheard of, and now, they have become net red.

From 52 million a day in 2009 to 10 billion in 2 minutes this year. From 2009, only 27 brands went online, and this year's 180,000.

According to the data provided by Ali, this year's Double 11 has gathered 180,000 brands worldwide, and the rookie intelligent logistics backbone network links 30 million square meters of global warehouses, 3 million logistics employees, and more than 200,000 express vehicles.

In terms of payment, biopayments, 70 kinds of consumer insurance and blockchain technology will also “protect the consumer”.

This year's double 11 went online from the line.

According to statistics, 100 new retail outlets, 200,000 smart stores, 62 Intime Department Stores, 41 Home Furnishings, nearly 100 boxes of fresh horses, more than 470 new retailers, 1 million hungry, and word-of-mouth merchants joined.

In the past 10 days, the order volume of about 10,000 stores has increased by nearly 200% year-on-year, and Carrefour's first day turnover has increased six times.

Between 18:00 and 21:00 on November 10, orders for hungry platforms increased by 46% year-on-year, with new retail orders increasing by 177% year-on-year. The total number of orders placed increased by 45% year-on-year, and the number of new retail users increased by 167% year-on-year.

According to the National Post Bureau, this year's double 11 parcels will exceed 1.87 billion, an increase of 25% over the same period last year. The maximum daily processing capacity may reach 410 million pieces, an increase of 23.9% over last year!

In the eyes of major brokers this year

Consumption downgrade

Low consumption

Is a foregone conclusion

Not optimistic about double eleven

The Everbright Securities Retail Industry Research Report believes that Alibaba recently lowered its guidance for the fiscal year 2019 by 4-6%, and pointed out that the reason for the downgrade is “in view of the current uncertainties in macroeconomic conditions”, so the “double 11” data for this year is predicted. Or the smooth performance of the wave is not shocked, it is estimated that the overall growth rate is 20%-25%, a certain degree of decline compared to the growth rate of 39% last year.

The Guojin Securities Research Report also believes that since the beginning of this year, in the context of the overall weakening of consumption growth, the growth of the arrow as the zero on the line has also faced certain pressure. Since 2017, the quarterly GMV growth rate of Tmall physical goods has dropped from 49% to 30%, showing a gradual slowdown.

However, the experts have greatly underestimated the purchasing power of the Chinese.

China is still the largest market in the world

Has the largest consumption power in the world

See more China

Is our most correct choice

Responsible editor: Ge

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