A sporty functional beverage packaged in a bottle similar to a handball is very popular with consumers in the United States. According to reports, this specially designed 8.4-ounce bottle was designed by Germany. The bottle top pull ring type silver metal cover is similar to the real hand pull ring. BOMBA trademark and "open up ideas" sentence printed on the bottle cap. At the FMI exhibition in Chicago, the bottle became a bright spot. Australian-made sports functional beverages use this packaging, and after entering the US market, they quickly triggered a strong reaction from consumers.

According to the importers of sports drinks companies, BOMBS sales have risen sharply in New York. Bruce Burwick, president of Sports Functional Beverages, said: "Our sales are rising twice or even three times."