Butterfly Yiqing Qinghua: Improve the product range to provide higher quality

With the successful launch of the fabric sofa monopoly and the curtain monopoly mode, this year, in September this year, the butterfly quilt soft bed monopoly mode store was launched. What kind of expectations will be in the home fur industry? How to adapt to the market? How to bring high quality products and perfect service to customers? In order to gain a deeper understanding of the butterfly Yiyi home, Chen reporter recently interviewed Mr. Qing Kehua, deputy general manager of "Die Yiyi".



Butterfly Yiyi Home Soft Bed Exhibition Hall


Chen Reporter: At this autumn furniture exhibition in Guangdong, Longjiang and Guangzhou, Butterfly Yiyi launched the soft bed monopoly mode. According to my understanding, you mainly joined the fabric sofa and the curtains. The general brief introduction is at home. What kind of planning does the cloth industry rely on?

Qing: Chen reporter, hello, at this autumn furniture exhibition, Butterfly Yiyite launched a soft bed monopoly mode store, on the one hand to meet the needs of the majority of dealers, on the other hand is to better improve the soft bed product line In the furniture field, the sofa and soft bed belong to the soft furniture series. Outlook, Qing always pointed out that the overall home furnishing accessory is our direction. It is our goal to build a world famous brand. Through the good foundation of the fabric in the enterprise, it fully integrates including fabric sofa, fabric curtain, soft bed, bedding and soft bag. Wait for soft home accessories to better serve customers.

Butterfly Yiyi Home Furnishing Sand Development Hall


Chen Reporter: At this exhibition, we saw that Butterfly Yiyi's home brought a lot of new products. Please brief us.


Mr. Qing: Each of the Guangdong and Longjiang exhibitions, Butterfly Yiyi Home has launched a number of different series of new products. Many buyers are looking for new products in the home showroom, so every furniture exhibition will have Many new models have been launched, and many new models have been launched in this exhibition.

It is not a soft bed series, in order to create a high-quality sleeping space for consumers. You can see sofas, soft beds and a series of matching homes in the exhibition hall. The purpose of this is to give customers a wider choice. Space, more product purchases, better support.


Butterfly Yiyi home beautiful soft bed

Chen Reporter: Mr. Qing, what is your prediction for the home furnishing industry in the second half of the year?

Mr. Qing: At the exhibition, everyone can also see that during the exhibition, the viewers are like the city. This also proves that the home market has rigid demand. The people want to get married, buy a house, and have to decorate. At present, the national real estate policy regulation also allows real estate. The industry is more rational, more standardized, and more effective in cracking down on real estate speculation and selling houses, so that more Gangs can own their own houses, more people have their own decoration and furniture, but it is a good one for the home industry. policy. The second half of home sales is also the traditional peak season, so we are full of confidence in the sales in the second half.

Chen Reporter: Thank you very much today for taking the time to accept our interview.

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