Diversified expansion sweeps across the furniture coating industry

The ultimate ideal for diversified operations in the pan-home industry is integrated home. Today, the concept of integrated home is no longer new. Many companies that produce furniture, paints, cabinets, floors, and wooden doors are trying to get involved, but the success stories are few.

Even so, in order to break the development bottleneck brought about by the financial crisis and gain new market share, many companies are still eager to try. The furniture-making enterprises began to try to make the door, the door-making enterprises began to try to make the stairs; the solid wood door began to do the paint-free door, the paint-free door began to get involved in the wall decoration... insisted on the beginning of the professional enterprise to pull the product line Long-term, market-conscious companies have begun to get involved in another new market segment to share, and almost every enterprise hopes to have new gains in individual areas where products are connected and channels are connected. As a result, after the integration of home furnishing fever, a new round of cross-industry diversified business has made a comeback in the pan-home industry.

The first thing to be clear is that a diversified coating operation is not the same as diversified production. As far as production is concerned, different industries, even if the products are of the same material, have great differences in process, technology, and construction period. If they are to diversify production, they will inevitably disperse the energy of the enterprise, resulting in a decline in production efficiency and an increase in production. The production cost also makes it difficult for enterprises to produce very obvious economic benefits. China's wooden door enterprises are mostly small and medium-sized enterprises, but small and medium-sized enterprises do not mean weak, they can be "small but specialized, small and strong", and form core competitiveness with professional advantages. If you are determined to become a century-old store in a specific industry, professional production is even more important.

Therefore, diversification is a category of sales. Without diversified production, it is still possible to integrate and diversify. For enterprises, in order to diversify their operations, in addition to laying a solid foundation and practicing internal strength, they also require high-level integrated marketing capabilities and superior market control capabilities.

In the current market environment, with the increase of large terminal stores, the concentration of brands is getting higher and higher. China's real estate gold decade has made many well-known building materials brands. In the context of the maturing market, the pace of diversification, serialization and scale of large brands is also accelerating. Through diversified operations, it can not only expand the product line, but also provide new profit growth points for dealers. It can also realize the complementary advantages of products and resources, and enhance the strength of enterprises. It is the realistic way to ensure that the brand is strong in the field of pan-home. . From this point of view, cross-bank diversification is an inevitable trend in the development of the pan-home industry.

However, enterprises should also clearly see that China's pan-home market is still not very mature, and there are relatively many opportunities for speculation. This is likely to cause the company's production and management operators to "see the mountain high" and "eat the bowl and look at the pot." "Li", one-sided pursuit of economic benefits, self-discipline, and finally can only work. It can be said that our industry is never lack of ideas, and what is lacking is a mature mentality.

Diversification is a test of the comprehensive strength of a company. Only when a company is based on a strong and strong industry can it have strong competitiveness and ability to resist risks, and can have the ability to have capital to enter a broader new field. For example, the icon of the flooring industry, the European industry of the cabinet industry is a model of cross-border diversification.

LED Dressing Table

1. Dressing Table style, everyone has their own different aesthetic vision, so in terms of appearance, as long as you like it, but the appearance of the dressing table is best to be brushed with paint, so that it is easy to clean and prevent cosmetics from penetrating into Inside the dresser, affects the look of the dresser. At the same time, you can also choose the style of the dresser according to the overall style of the room;
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2. Check the quality of the dresser. Most of the dressers are made of man-made panels. The owner should check the quality certificate and the formaldehyde content and quality description of the panel when choosing. It is best to get close to the dresser and smell it to see if it is pungent The smell, if there is one, it is best not to buy it.

3. The size of the dressing table, the size of the dressing table is preferably 400*1000 (40 cm wide, 100 cm long), so that it is easy to place cosmetics. If the size of the dressing table is too small, the cosmetics can not be placed, then kind of hard. The height of the dressing table is generally between 70-75 cm, which is more suitable for owners of ordinary height.

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Jinan Tri-Tiger Technology Development Co., Ltd , https://www.jinanfurniture.com