Jiaorourou: three flags printed on wine label
"There will be no future in the present, and there will be a future in the absence of the present." Engels left a brilliant prophecy when discussing the changes of the industrial revolution. The century-old industry is ten years new, and the operation of the time machine is indeed true. At the China International Beer and Beverage Manufacturing Technology and Equipment Exhibition 2010, the domestic wet glue labeling machine, self-adhesive labeling machine and OPP sleeve labeling machine group were unveiled. The high speed and precision made the world peers amazing. Mr. Zhang Yin, National Manager of Packaging, Labeling and Binding Business Department of Forbo Bonding Systems, said, "The time when Forbo Bonding Adhesive entered the domestic beer market is not the same as that of the pre-entry glue manufacturers. Our products are close to Chinese-made labeling machines, although many of the beer on the labels are international brands. " At this exhibition, Illochroma Label Group, the world's largest label manufacturer, joined hands with Zhejiang Haoneng to display various aluminum foil, paper labels and plastic labels. In 2003, Illochroma, which specializes in paper wet adhesive labels, and Spear, which specializes in self-adhesive plastic labels, jointly established IlloSpear to provide an innovative Illoclear transparent label solution. This PP film wet adhesive label adopts the existing paper label labeling process. The texture of the crystal label is No Label Look, but it is noble (Clear No Dear). The biggest advantage lies in the recycling of washing bottles, and the labels are quickly and completely detached in a small amount of alkaline water. So, what does this new Avatar-style label have to do with the printing process? Paper-plastic changes According to estimates, global label consumption in 2009 was about 40 billion square meters, with Europe accounting for 34%, North America 24%, and Asia-Pacific 33%. The share of the market is expected to be flat in Europe over the next five years. The overall material trend of the label is to reduce the plasticity of paper. Among the 13 billion square meters of labels in Europe, the film accounts for 28%, and it is expected to account for one-third in 2013. The paper label drops to 26%, and the total amount shows a rising trend. In 2008, North American self-adhesive labels accounted for 49% and wet adhesive labels 35%, echoing the European market. In the 1990s, plastic labels emerged rapidly, growing rapidly at a rate of more than double digits, and the current growth rate remained at around 7%. Self-adhesive (PS), sleeve label (Sleeve) and film wet adhesive labels rely on the superior beauty and function, and gradually rewrite the situation where paper labels dominate the world. With the increase in the volume of recycled or disposable PET bottles in the beer field, the PP film wet rubber label has infiltrated, and the total application of plastic labels will eventually account for 60%, which greatly exceeds paper labels. The domestic label market may be on the eve of change. Recently, a long-lost Direct Print has been seen on a beer bottle, which is refreshing. All along, the direct printing on the container is like a body painting, which attracts attention but is not popular. The popular decoration of beer bottles is still colorful labels, as fashionable as clothes. Plastic labels are ready to move, and domestic and foreign brands such as Budweiser, Heineken, Carlsberg, Qingdao, and Yanjing have launched high-end crystal label packaging, recalling the innovative move of aluminum coated paper to replace white paper ten years ago. Total Ownership Cost) and environmentally friendly plastic labels are optimistic. [next] 1796 Offset (Offset) came out, formerly known as "Lithographic", using wax mud to image on the stone. In the offset printing process, the positive image is etched on a flat printing plate and then printed on the rubber plate, and then transferred to the substrate to be hedged to be positive. Offset printing is also known as lithography. The old-fashioned offset printing spreads all over the streets. The next time you see the "photographic film" in the photo studio, you have to think of it as the offset imaging process of hedge imaging, and it may be the top HP The label printing of alcoholic beverages in China is dominated by offset printing and may continue to dominate. One of the reasons is that it is beautifully printed, which is in line with the external appreciation value of Chinese consumers; the second is that a large number of foreign second-hand offset presses entered the domestic printing market at a low price, which just meets the end users ’love of color and the printing processors Orientation of printing machine price and plate making cost. Globally, Nilpeter's global marketing director Jakob Landberg said, "Offset printing still plays an important role in the label industry, and its growth is second only to digital printing." The growth comes from hybrid printing and rotary waterless offset printing, such as MO-4 offset printing. The machine absorbs UV flexo, gravure, and even embossing and screen printing. Codimag's Aniflo anilox roller transfer ink reduces the traditional ink path to the condition that the printer can control. Traditional offset printing is good at single printing, such as large batches of cleaning agents, high-end food labels; wine and cosmetic labels are suitable for mixed printing. The latter combines flexo, silk, gravure and even bronzing to further beautify the label and increase the shelf appeal of the product. Many grape wines such as New World, Pantene, Dove, Fructies and Herbal Essence use offset labels. Pierre Panel, Codimag's export manager, said, "Offset printing occupies the main high-end label market. The first market is alcohol, wet-printed offset labels and self-adhesive labels for offset printing; followed by personal care products; high-end food and industrial labels are also returned to offset printing . " Chris Davis, an American agent of German narrow-web offset printing machine manufacturer Edelmann Graphics, said that the high quality, regionalization and standardization requirements of global retailers make the European market a leader in offset printing applications. North America is accepting this application model. Many processors Very interested in mixed printing and reserved platforms, flexo, offset and even gravure printing machines provide a multi-functional platform for added value. Davis said that four-color process offset printing is the best. It can easily print 1% to 99% of the dots on the same plate, and the dot spread is zero. Therefore, offset printing is always associated with exquisite, although it is slightly weaker on the spot printing. The main labeling products such as wine, beer, spirits and other alcoholic and personal care products are still the first choice for offset printing. The distribution of offset presses is not concentrated by region but by application. Gallus production manager David Baumann said that wine labels are king with offset printing, and Gallus TCS 250 models are concentrated in the main wine regions of the world. Exquisite quality and low-cost printing plates are important reasons for offset printing to win customers. Modern servos reduce start-up time and wear, and reduce the cost of each offset label. The rotary offset printing machine is suitable for various substrates, such as wine and beer labels with rich paper grains. Offset printing is better than flexo printing. Low ink content is also suitable for shrink film, winding labels and plastic wet rubber labels. Rotogravure is a simple direct printing process. The inverted image engraved on the reel plate roller absorbs ink and prints on the substrate. Offset and offset printing without offset printing transfer ink to the resin plate. The gravure dots are concentrated, the ink drop is thick, and the coating amount per square meter is 4 grams, which is double that of offset printing. It is the best process for printing large-area solid and metal labels. For gravure printing labels, the heavy gold ink shows the light effect, and the metal vision is obvious. The application advantages of gravure ink also include fragrance ink, holographic ink, soft ink and temperature sensitive ink. Leibin, the North American manager of Matik Press, said that major brands such as Procter & Gamble, Unilever, Colgate, etc. are increasingly relying on printers to provide products with extremely eye-catching transparent film labels, such as a dazzling metallic feeling, mirror-like brightness, touchability The quality of the texture and photo printing. " The gravure process of printing the Bible hundreds of years ago has never lacked innovation. The plate roller has always been the threshold for gravure printing, the plate-making cost is high, and the plate-changing is cumbersome to make users discouraged. Now the sleeve printing plate technology effectively solves the cumbersomeness of the steel plate-roller transportation and plate-changing. The same can be easily inserted into a fixed mandrel, becoming the standard configuration in the latest narrow-format mixed printing machine. Inexpensive plate cylinders combined with the specific durability of gravure, the printing fee becomes negligible in repeated batch label printing. In foreign markets with high brand concentration, gravure printing is used for long single label printing, with high efficiency, small color difference and stable quality. The beer aluminum foil label, also known as the cap label and head label, was used more than 100 years ago for the sealing decoration or anti-counterfeiting of special wine bottles. It was first made of lead or tin-plated lead foil, so it is called the tin foil label. Aluminum foil has good printing suitability and laminating performance. The aluminum foil label of gravure printing has the original natural metal texture, the brightness and eye-catching is higher than any other substrate, just like the fine jewelry on the crown, it is seamless with the abdominal label and the back label Integrate together to create the perfection of brand beer. In China, beer aluminum foil labels are basically printed in gravure, and 10% of special-printed labels use gravure. Roll-type gravure printing can reduce the base material (aluminum paper or coated paper) to 53 grams, while offset printing can only be printed to 65 grams. Light weight reduces costs on the one hand, and the printed matter is more flexible on the other hand. In addition, the gravure printing line dries faster than offset printing, and there will be no sticking of printed sheets. MEC (Metallic Effect Color) is to use special PVD metal ink to gravure print on wet strength paper with whiteness exceeding 80%, resulting in real strong gold or silver visual effect on the picture or field, the effect is close to aluminized paper It is a new surface metal effect method after pure aluminum foil and sprayed aluminum paper. The MEC label adopts the process of gravure printing and embossing first, which facilitates the rapid cleaning of the beer recycling bottle and ensures that the ink is firmly attached to the label paper during the alkaline washing process. In contrast, because offset labels are printed and polished on embossed paper, the pores are blocked by the ink layer, which is not conducive to the rapid penetration of the alkaline liquid, thereby extending the time for the glue to dissolve and reducing the efficiency of bottle washing. At the same time, the off-line glazing method of offset printing has poor anti-alkali protection. After the ink is dissolved by the alkali, it will contaminate the bottle washing tank, and it is impossible to guarantee the pure water washing bottle. [next] Flexible You may ask, in the field of label printing, where there is glue concave in front, there are numbers behind, where is the space for flexo printing? The flexographic version can be traced back to the end of the 19th century, and the originating period was later than the gravure. In the early 20th century, flexographic printing using aniline ink was called flexographic printing. In 1952, it was officially named after the soft version. Since then, flexo printing has been reborn, and technical elements such as flexible plate making, ink, anilox rollers and flexo printing machines are changing with each passing day, and have evolved to a process level comparable to that of gluing. Today, flexo has a place in the label industry. Jeff Feltz, product director of Mark Andy, believes that the advancement of flexo printing is attributed to servo technology, especially the registration accuracy and printing loss are the most obvious. Nilpeter's register specification is set at ± 0.001 inches, which is comparable to offset printing. Gallus focuses on reducing the time of plate change and opening waste. The flexible plate change has been shortened from the past few hours to a few minutes now. Aquaflex highlights better printing and less cost; MPS focuses on maximizing production efficiency and minimizing quality loss. The platform printing machine solution in the flexible field combines the advantages of cylinder screen printing, gravure printing, hot and cold hot stamping, variable information and environmental protection in one machine. Automation makes up for the offset of the offset printing process on the operator's experience, so that high-end label printing has reached the level of offset printing . This beer label won the first prize of the 2009 TLMI (Signage and Label Manufacturing Association) label. It was printed with red, cold foil bronzing, UV ink and glazing, and was printed on a Nilpeter FA4 flexo printing machine. There is an "ugly flexo" video drama in the flexo industry. 82 episodes of short films disclose all the troubles encountered during the growth of flexo. Editor Frank Burgos believes that flexo printing technology has evolved to today's level, and label promotion is indispensable. Without the printer's attempts and improvements, the iron curtain of offset printing is difficult to be broken by flexo printing. Mac Rosenbaum, vice president of sales for Aquaflex, represents the optimism of flexo printing. He said: There is no need to use flexo printing than offset printing. In the field of labels and packaging printing, flexo printing has become a self-contained one. Economical and practical, high-speed connection printing, long and short printing of paper, plastic and cardboard make it omnipotent. It is the most diverse printing method in the future packaging industry. With the increasing degree of automation, flexo printing can become a low-cost, zero-defect manufacturing process. Not what the future can bring to flexo, but what flexo will bring to the future.
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