When the 3D curved wood technology meets the Nordic style of Innovo, every release of the new product is the brand's self-upgrading.

From design, sample to market, it takes a long time for Ruichi to make more detailed adjustments to the fabric, size and process of the product.

The authentic wood color, modern oak dark color and walnut color, the unique color of the top 100 Martin series allows consumers to have more choices.

The MOOD series is not only the rich and perfection of Noah's modern minimalist style, but also the brand's exploration and discovery of the essence of life.

Every spring, the entire home market is instantly active. The sales promotion of the store has been “bombing”. The enthusiasm of consumers for decoration and purchase has been greatly stimulated. While the furniture brand caters to the market, it turns to the furniture exhibition held by the group, and competes with the peers to closely connect with the overseas market. In the short period of the past, the pace of "Beijing Youth Daily · Guangsha Times" and Beiqing·Home Beiqinghome has not stopped. From the fascinating “Design Shanghai Design Shanghai” to Guangdong, we have seen three more grounded furniture exhibitions, witnessing the prosperity of the Chinese home market and accumulating many discoveries and reflections.
Steady developing countries with industry to hand over 2017 answer sheet March is the prime time for global commerce. As a major province for the production and export of Chinese furniture, Guangdong's unique industrial advantages are also displayed in March each year. Whether it is an international famous furniture (Dongguan) exhibition developed from a production base (hereinafter referred to as Dongguan Furniture Exhibition), or a powerful trade-oriented China (Guangzhou) International Furniture Fair CIFF (hereinafter referred to as China National Expo), or design atmosphere The increasingly rich Shenzhen International Furniture Fair (hereinafter referred to as Shenzhen Furniture Fair) all play the role of domestic and international market trade and industry exchanges, witnessing the progress of China's furniture industry.
A set of data released by Zhang Bingbing, secretary general of the China Furniture Association at the opening ceremony of the China National Expo, summed up the achievements of the furniture industry last year: "In 2017, the national enterprises in the furniture industry completed the main business income of 905.597 billion yuan. The year-on-year growth was 10.11%, the growth rate increased by 1.54 percentage points, and the accumulated total profit was 56.515 billion yuan, a year-on-year increase of 9.31%. In 2017, the total export volume was 51.424 billion US dollars, an increase of 4.54%.
Industrial clusters South China furniture exhibition has become a climate The smooth development of the entire furniture industry has also made the role of furniture exhibitions more prominent. The strong power of industrial clusters in South China, together with the three major exhibitions carried out in the same period, the "first shot" of the Chinese furniture industry always screams very loudly. However, with the emergence of home and design exhibitions in Shanghai and Beijing in recent years, many people are worried that the limelight of the three major furniture exhibitions in Guangdong will be robbed.
This week's full trip was down. "Guangsha Times" felt that the old furniture exhibition was still attractive. The most grounded Dongguan furniture exhibition keeps pace with the times and steadily and steadily; the distinctive Guangzhou exhibition has opened a new round of high-quality development, innovatively set up a number of special museums for customization, design and export, and also reached a goal with Red Star Macalline. Strategic cooperation; at the same time, Shenzhen Furniture Fair is also growing and growing. In March 2019, the exhibition will be moved to the world's largest Shenzhen International Convention and Exhibition Center. The “limited size” weakness that people used to hang on before will be bid farewell to Shenzhen Furniture Fair. Not only that, but I heard that there is also a "new partner" - 2018 China (Foshan) International Furniture Fair (referred to as Foshan Home Expo) is also opening recently. In the future, this furniture industry will be more and more lively.
Multi-brand new products to play with color and materials Every March, many brands will rush to release new products through the timing of the exhibition, not only to seize the opportunities of the brand market, but also to lead the design trend of the year. At the three major exhibitions, we found a lot of new friends' new moves.
Noah's family in the China National Expo with the new MOOD series debut, modular design concept, bold application of new colors such as dark green, lake blue, retro red, rose gold, Germany imported nano-panel, British imported fabric, ultra-white carbon The exploration of new materials such as light glass makes the whole new series exude youthful vitality.
At the Shenzhen Furniture Fair where Beijing brands gathered, the top 100 furniture exhibited the Martin series created by the German designer Martin Ballendat. The Black Forest series, which is stable and added with American red oak, and the new German created for the 80s and 90s. New products such as the Fort series. Incorporating international design thinking and using the oriental style to interpret the international trend, the food grade German wood wax oil is used as the spraying process, and it is continuously upgraded in environmental protection.
Furniture for children and young people has made great progress in environmental protection, design and craftsmanship. At the same time, they pay more attention to the overall creation of children's living space and have taken a big step towards the development of children's health psychology. For example, the various children's furniture brands of A home agent have their own advantages in product supply and design services. European imported children's aesthetic home cilek appeared in the China National Fair, targeting the young people's Douding Manor in Dongguan Furniture Fair, Shenzhen Furniture Fair, Shuda Children's Mattress and professional children's furniture Songbao Kingdom are all appearing in Shenzhen Furniture Fair.
In recent years, Ruichi, which rarely sang at the exhibition, also took advantage of the opportunity of the exhibition to officially exhibit a variety of new products in the experience store located in Jisheng Weibang, Pazhou, Guangzhou. The more sleek and sleek "hug chair" makes the affinity and sensation multiply; the "ballet chair" is refined and refined, and the form is more elegant and smart; the low-key "Lingyun table" carries the simple dynamic to the end with full positive energy... The new design changes the new beauty of space, making life full of new fun and enjoyment.
The concept of "big home" has been customized or will occupy the future from the past only to sell a single category, and now penetrates into the corners of space; from the original standard furniture manufacturing, to the current custom-made customization, "big home" "full house "Customized" and other terms have swept the entire home industry. This phenomenon is the most intuitive at the China National Expo. In order to comply with the industry trend, the organizer has created a “full house custom home” in the residential furniture exhibition area, attracting brands such as Shangpin Home, Weiyi Custom, and Cool Jiale. Looking at it, not only the professional whole house custom brand, many of our familiar partners, whether it is a low-key and pragmatic "old hand", or a triumphant "new person", all show their own good strength in "all work" .
Sui Bao, which produced China's first spring mattress, has now appeared in the public's field of vision as Sui Bao's home. At the Guangzhou Furniture Fair, the nine major collections, such as the whole house customization, Chinese dream, fashion sofa and fashion soft bed, were unveiled at the same time. The overall home showroom of more than 1,000 square meters further pushed the concept of “big home” of Suibao to the market. Consumers may have been holding the "buy a mattress" heart, but found that they can set their home here.
Noah’s family, which has always focused on modular design, has also taken on new moves. Chen Zhijun, the president and chief designer of the brand, revealed to the Guangsha Times that in 2018 Noah’s family will launch a custom-made furniture with its own unique gene – “multi-size adaptation” design. “Let the furniture be increased or decreased based on the original size. If the consumer has a demand, we can achieve it immediately.”
The homogenization competition is still the bottleneck of furniture design innovation. Keeping the furniture production base, the brands of the three major furniture exhibitions naturally gather a lot of southern enterprises. Although many of us have never met before, but looking at their booth area of ​​hundreds of square meters, we know that strength can not be underestimated. However, in the exhibition area of ​​lighting, office furniture, outdoor furniture and other categories, "Guangsha Times" found that due to the variety of brands, their respective market share is low, so the characteristics are not clear enough, homogenization is more serious.
An outdoor furniture brand almost copied the full range of French Fermob products. The new product launched by a brand is exactly the same as the metal single sofa of EICHHOLTZ in the Netherlands. The famous designer design of the German designer is placed in the middle of the booth by an original lighting design brand... The categories of exhibitors are more and more complete, and many well-known brands have embarked on the road of design cross-border, master cooperation and leading the trend, but there are still a large number of brands that only have the capacity of “incompleteness” and have not yet The design level of the Tao.
At the three major furniture exhibitions, both domestic and foreign sales, whether it is the Shenzhen furniture exhibition with the design ace, the Guangzhou furniture exhibition with the strongest commercial strength, or the Dongguan Furniture Exhibition with “active evolution”, the visitors are a little bit in mind. In addition to the domestic agents of Petri, there are many foreign professional audiences. Letting such "Chinese design" and "Made in China" go to the world, we do have some lack of confidence.
Of course, there are also "examples" at the show. Innovative teamed up with iF Gold Award winner craftsman Xue Shuping and Danish designer Hans to apply 3D curved wood technology to the product, and at this year's Guangzhou Furniture Fair, the model was simpler and more colorful. The new product makes the world's only 3D curved wood veneer supplier DANZER Germany look impressive.
In what kind of attitude to meet the hot spring market, is the real self-innovation, innovation and upgrading, or to release new products in order to release new products, this component may only be the brand itself.
Text and photo / Fang Bo

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