The most advanced process technology in the packaging and printing industry is flexographic printing, which accounts for approximately 38% of the global market. Offset printing is the most important printing method for folding cartons, with a market share of 25%. Digital printing is also rapidly seizing the market due to its small batch printing characteristics and strong scope of application. According to the number of new machine installations, it has exceeded flexographic printing, of which 7% of the market share will also be used to continuously stimulate and Accelerate this growth trend. When consumer perceptions change drastically, packaging is always the first to receive attention, and people especially condemn its environmental issues.

Uniform tones for printing and packaging

A challenge brought by brand globalization is how to ensure that the brand maintains the consistency of packaging and printing color during the communication process. It is important to know that not only the expanded market area is changed, but also the printing substrate and printing process will be changed.

Continuous innovation in printing and packaging

How to save as much cost as possible from each link of the supply chain; how to achieve faster preparation speed and shorter task interval when used in actual production. These problems are a piece of cake for digital printing, which is known for cost savings, and traditional processes are also working hard to solve them.

Time to market for digital printing and packaging

Another advantage of digital technology is the speed at which tasks can be transferred to printing presses, which can basically be completed in an instant after the task is approved. In contrast, a flexo plate can take up to 90 minutes to prepare-during this time, a digital short-run printing press is already preparing to send the finished product to the customer. This technology caters to the fast pace required by contemporary culture, so it can also be called a technology that keeps pace with the times.

Packaging and printing help anti-counterfeiting technology

Among the many printing systems flooding the market, one product is very striking, that is, the latest "track & trace" module launched by encoding and marking expert Atlantic Zeiser. This economical module can be directly connected to the off-the-shelf production line, providing a series of security solutions, and can check the legality of packaging and products online. An optical inspection system issues an exclusion warning when the code does not match the inventory data.

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