The Lonsdale brand is named after the old British Earlsdale family. The Earldale family of Lonsdale is known for its fanatical passion and outstanding contributions to the outdoors. Among them, Lonsdale V (Hugh Lowther, 5th Earl of lonsdale) is known as "the greatest outdoor sports gentleman in Britain". He was one of the founders of the National Sporting Club; he invented boxing gloves and incorporated the sport into the track of competitive sports; he put the Earl gold belt on the winner and became the champion of the day. The origin of the gold belt; he is one of the most influential presidents of Arsenal's club history, and has vigorously promoted the development of modern football. In 1888-1889, Lonsdale V led the team through the Arctic Circle with its own research and development of outdoor equipment, creating the greatest legend of the era. In 1922, Earl Lonsdale and Earl Quinn (known as the “Quine Rule”) co-founded the British Boxing Association. He then formulated the public competition to wear gloves and put boxing on the stage of modern sports. In 1960, Bernard Hart (former world boxing champion) licensed professional lord lonsdale VII Lonsdale set up a boxing factory in London, founded the “Lonsdale Sports” brand, and established the status of a top brand in the boxing industry in London. In the 1970s, Lonsdale expanded its product range and extended a series of sports fashion apparel. Since then, Lonsdale Fashion Sportswear has established a leading position in the fashion industry and is deeply loved by stars such as The Beatles, BLAR, The Beatles, and Angelina Jolie. The Lonsdale brand's global sales network has exceeded 4,000 outlets so far, and where Lashdale’s presence is a concentrated hub for fashion trends. These include Milan, Italy, London, England, Paris, France, New York, USA, Tokyo, Japan, Seoul, Korea, Beijing, Hong Kong, and Hong Kong. In 2010, Lonsdale’s cross-border outdoor brand was established in China, defining outdoor equipment as a rule-maker and bringing a brand new wear culture to the outdoor market.

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