World authority survey shows glass bottle packaging is still popular

Siegel Gale, the world’s number one strategic branding agency, commissioned a global study commissioned by Owens-Illinois (NYSE:OI) to consume more than 2,900 consumers in nine countries on consumer preferences in food and beverage packaging A survey was conducted to assess how consumers choose between different types of packaging and how to weigh standards when choosing a package. The survey results show:

Consumers prefer glass packaging -

93.5% of consumers prefer glass bottled wines;

66% of consumers prefer glass bottles of non-alcoholic beverages;

84% of consumers prefer glass bottled beer, which is particularly evident in European countries;

91% of the surveyed respondents preferred glass-wrapped foods, which is particularly evident in Latin America, accounting for 95% of the respondents.

The conclusion of the survey is that global consumers favor food and beverages packaged in glass bottles.

The above information may, to a certain extent, explain why the implementation of PET bottled beer in the Chinese beer industry has not seen improvement for at least five years, and the market has responded poorly. From this we can see that the traditional glass bottled beer is one of the world's most dominant positions.

In the past five years, the articles on the advantages, market advantages, and technical economy of PET bottles have been overwhelming, and there are articles citing the change of Chinese beer packaging from traditional glass bottles to PET bottles as the 21st century Chinese packaging industry. The biggest opportunities and challenges. Because of this, more people are expecting the Chinese beer industry to be the same as the Chinese beverage industry, but in the past ten years, they will have a new look - from the packaging of glass bottles that govern the world to the packaging of beautiful PET bottles. Why can't Chinese beer packaging be reborn like China's beverage packaging?

First of all, we need to start from the long history of traditional glass bottle packaging and the huge inertia of consumption, and discuss the underlying reasons why the Chinese beer PET bottle packaging market has not yet moved and stopped.

1. The above-mentioned information from the U.S. business survey shows that consumers all over the world think that glass is superior to other packaging materials in terms of "purity, quality, safety, versatility, and recycling."

The glass material is silicate, which is one of the chemical materials with the most stable properties. As a container, almost no organic matter precipitates. The inherent superiority of glass bottle packaging is almost unmatched by any other packaging materials, and its "purity, quality and safety" should be second to none in all packaging materials.

The 3R principle of green packaging:

Reduce (decrease packaging);

Reuse (reuse);

Recycle.

At present, glass bottles are also undergoing advanced energy-saving technologies, surface-enhanced technologies (coating or labeling, etc.), and lightweight bottles and cans to increase labor productivity and enhance the cost-effectiveness of the market. This is in line with the rise of plastic packaging. ratio.

2. Huge consumer inertia is destined to put more effort and longer time into the marketization of Chinese PET PET bottle packaging. Just as the first law of Newtonian mechanics is the essence revealed by law of inertia (Lawofinertia): inertia refers to the ability of an object to maintain its original movement tendency (keeping it moving at a constant speed and at rest) until it is forced by external forces to change this state. Larger, the greater its inertia. As for the huge production and consumption market of Chinese beer, its inertia can be said to be unprecedented. Therefore, the market driving force and time needed to change this inherent traditional consumption inertia may only be unprecedented.

In the Chinese beer industry, there are Sanjiu, Jiahe and Lanbei in the north, Zhuhai, Laizhou, and Yanjing in the south, and all of them have been trial-produced PET bottle-packed beer on the market. In the near future, Taiwan's Far East Textile has spent nearly US$100 million on the mainland. The factory promotes polyester bottle packaging beer in the form of OEM OEM and Zhuhai Zhongfu. Compared with those who sit on the road, they are the forerunners of the Chinese beer industry pushing PET bottle packaging beer.

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