No need for a traditional screen, it can be carried, zoomed in and out, and a screenless TV can be said to create a mobile home theater. (data picture)

When it comes to TV, many people think of the iconic big screen. However, in recent years, the TV industry is undergoing new changes, and your TV may not really have a screen in the future.

Currently in Changsha, there are stores specializing in the sale of "no-screen TV." Without a LCD screen, just a white wall, an upgraded version of the compact projector, not only can provide a fixed channel like a traditional TV, but also play games and install an app like a smart TV.

Will such "screenless TV" consumers accept it? Will it become a spoiler for the living room economy?

The TV can be in your pocket

In Changsha Yuefang IDMALL South Square, the reporter found a "extreme rice" screenless TV store. Different from the traditional LCD TVs, the TV sold here realizes the separation of the host and the screen. The screen can be a screen or a white wall. The metal mainframe is small and light, and some are like a square lunch box, and some are like a TV set-top box.

“It looks like a projector and works like a projector, but it’s not a projector in the traditional sense.” The store staff pointed to a machine that told reporters in detail that a screenless TV casts light onto a wall or On the screen, a picture is formed instead of the screen of a conventional LCD TV. Not only can you provide a fixed channel like a traditional TV, but you can also play games and install apps like a smart TV. Unlike traditional projectors, screenless TVs can also display clear and realistic viewing effects without pulling curtains during the day. "The concept of no screen is that the size of the screen varies with the actual viewing size of the user, up to 300 inches, which can easily meet the needs of the current consumer TV screen. In addition, travel can also be carried around." Said that these two characteristics are like creating a mobile home theater.

The reporter noticed that this kind of screenless TV is not the traditional TV sales, and it is no longer differentiated by the screen size. More emphasis is placed on brightness, picture quality, sound, memory and other parameters. The price range is from 2,000 yuan to 7,000 yuan. Wait. In addition, the store also displayed a laser projection TV, "representing the leading technology in the TV industry, is expected to go on sale in July and August." The staff told reporters.

According to reports, the store currently sells an average of one or two units per day.

Professional version of laser TV prices tens of thousands

The use of projection technology in the field of business education is very common. After a new round of intelligent upgrade, it began to switch to the home market. Many projector manufacturers directly played the slogan instead of TV. In the past few years, the winner of the TV industry was an LCD TV. It succeeded in repelling the rear-projection TV with its thin and light volume and occupied the high ground of the home display market. This is also a direct response of consumers to the actual experience. "Light home" has also become a necessary condition for the display of product technology history. The screenless TV is obviously more advantageous in terms of lightness. Will it be favored by the market?

The reporter has visited Suning Appliance and Tongcheng Electric Appliance Co., Ltd., and the TV zone has basically gathered the main products of major appliance manufacturers. However, the showcases are all traditional TV screens, ranging from 40 inches to 80 inches and 100 inches. Some manufacturers have introduced Western-style curved TVs and have not seen screenless projection TVs.

In fact, at present, traditional TV manufacturers such as Hisense and Changhong Electric have launched more professional laser projection TVs. Although there are no product displays in major stores, they have placed some leaflets. A staff member of Changhong told reporters that the price of laser projection TV is not high. For example, the price of 100-inch laser projection TV of Changhong is about 50,000 yuan. The price of Hisense 100-inch laser projection TV is more than 80,000 yuan. 5 sets, basically all high-end customers of villas."

Observed

Traditional TV status is difficult to shake in the short term

Whether it is a normal version of the smart projection TV, or a more professional laser projection TV, it illustrates a problem, our living room has broken into a spoiler - no screen projection TV. The advantages of large screen, volume advantage, embedded system of intelligent systems, and continuous optimization of prices, there is no doubt that screenless TV provides a new choice for users to build private theaters. "Comparatively, the biggest advantage of TV is the user's consumption habits. Due to the different display modes, the actual picture quality is more fine than the projector, and it is also better in blocking the ambient light." The above-mentioned Changhong electrical sales staff pointed out.

In this regard, the co-founder Yang Rong also agreed, "It is not easy to reverse the user's thinking in a short period of time and choose projection as the main display device of the family, but this is a trend." The relevant person in charge of Hisense Electric also said, " Therefore, there is a laser projection TV out. In fact, this is an opportunity for technological development. Because projection technology is a trend in the family, no matter what attitude it takes, it can't stop the influence of technology."

According to the data released by Zhongyikang, the market size of home projectors in 2016 was 570,000 units, which is expected to reach 880,000 units in 2017, while the color TV market will reach 52.03 million units in 2016. The big screen will still be dominated by LCD TVs.

Editor in charge: Li Qun