Affected by the ban on logging and the reduction of timber production in the northeast and Inner Mongolia, combined with Russia's implementation of various timber export protection measures, the supply of logs is very tight. In 2011, the relevant forestry departments of Heilongjiang fell sharply from 4.4 million cubic meters to 900,000 cubic meters. In 2010, the International Softwood Price Index and the Broadleaf Wood Price Index rose by at least 6%. At the beginning of the new year, the prices of products with tight selling wood and tight supply continued to rise, represented by Northeast Materials and Burmese Materials; European materials are likely to raise market prices in due course in the next month or two.

Half-way "solid wood furniture"

In the textbooks, or in the market many years ago, it seems that "solid wood" is just a modifier, it is nothing more than "a kind of furniture material", or can be understood as a material-themed furniture classification, not Become a climate. I don't know when it started, "solid wood furniture" has gradually become one of the most important categories - so many furniture stores have set up "solid wood furniture" floors, so many consumers are screaming to buy "solid wood furniture", so many manufacturers Introducing the "Solid Wood Furniture" series...

Since then, "solid wood furniture" has become unstoppable, and the market share has become more and more large. The major media are competing to report that consumers are eagerly awaiting. The design company specializing in the research and development of solid wood furniture is very hot, and the manufacturers who produce solid wood furniture are rapidly Growth, even the country's new "wooden furniture standards" also specifically defined "solid wood furniture." "Solid wood furniture" has become the biggest hot spot in the furniture circle in recent years.

Solid wood, the market is tired

The fire of solid wood, such a big piece of cake, everyone chased to get a piece of it. Many enterprises began to adjust their strategic deployment. Small and medium-sized manufacturers have abandoned their original products. The transformation has been devoted to solid wood. Large enterprises have to diversify their development. The product line has been further widened due to solid wood, and management is becoming more and more difficult. At the same time, with its own flexibility and the processing characteristics of solid wood materials, many small workshops re-energized, quickly occupying the market with the speed and cost advantage that the big factory does not have, and a large number of new "solid wood brands" poured into the mall. Therefore, the topic of “industry shuffling” that has been talked about in the past few years has been shelved, the market has become more scattered, and regional competition has become increasingly fierce. The chaotic furniture industry has become more chaotic.

The addition of solid wood furniture has further subdivided the types of furniture, and the consumers are dazzled. Even the insiders have begun to say that the styles are not clear. In order to win the favor of consumers, all businesses want to do their best to speculate on the topic of solid wood, from taking all kinds of precious tree species as the main material, to the commercial concept of solid wood and pure solid wood, to the "cutting cabinet", "site damage test", etc. With the use of promotional techniques, competition is becoming increasingly fierce and operations are becoming more and more tiring.

The introduction of new solid wood standards has made the manufacturers entangled: when developing products, it is strictly according to the standard to produce solid wood furniture - have to face huge material costs, so that the products are not competitive in the market; or play tricks —— Playing the edge of the solid wood furniture, but facing the risk of penalties for violations, it is difficult.

There are also entangled businesses, in the end is to seek truth from facts to show that the real material composition - and thus lose the competitive advantage; or to avoid heavy weight - vaguely promote the solid wood theme? dilemma.

What's more, some speculators borrowed new solid wood standards, “touching porcelain” everywhere, using legal loopholes, playing market tricks, and defrauding the amount of compensation everywhere, causing many businesses to suffer.

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