The wine estate is repositioned to face the new generation of wine consumers. The wine bottle has changed from classical and elegant shapes, combined with fashion designers, and launched a new rock style wine bottle.

Christian Audigier is a celebrity favorite, including Madonna, Beckham, Mariah Carey, Leonardo DiCaprio, Hilton, Mark Longson and Snoop Dogg are all its consumers. After the introduction of the Christian Audigier wine collection in the United Kingdom, everyone can buy attractive street fashion that designers want to express.

Fashion rock style

Christian Audigier, a fashion designer, collaborated with the Montpeyroux estate in southern France to design a stylish, fun wine collection. The stunning design of the bottle inspired by Audigier's rock-and-roll street style and iconic works by world-famous tattoo artist Ed Hardy.

Amazing wine bottle

The Christian Audigier wine collection includes five wines from the award-winning Montpeyrou manor in the Languedoc-Roussillon region: the intense Cabernet Sauvignon, the rich Chardonnay, the smooth and smooth Merlot, and the spicy Syrah; and the extremely fresh and with Strong, fruity Côteaux du Languedoc rosé made from a blend of three grapes. In addition, in 2009 also plans to launch a champagne to join the series.

This series of wines is aimed at a new generation of wine consumers - their attention will be attracted by Ed Hardy's stunning works of art. The logos of these wines include eagles, leopards, tigers and skulls. The wine can be enjoyed in nightclubs, bars, restaurants, or when meeting with friends or at home.

“The wines are for fashion-minded consumers who want an alternative to traditional wine brands.” Brand manager Laura Troop commented: “The series is already on the market in the United States. In a fashion venue, a group of attractive The exemplary role of celebrities and fashion houses has brought this series of products to the market. In the UK, Christian Audigier wines are sold only on Freixenet and retail prices will be more than £14.99. We believe that its unique wine The bottle design will make this wine immediately prominent and attractive in his target consumer group.”

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