The current level of printing equipment in our country has also been significantly higher than in the past, and technological transformation has accelerated. According to relevant data, the total amount of all types of printing presses imported by China in 2002 exceeded US$1 billion, of which 785 were imported from sheetfed offset presses. 340 million US dollars. From the perspective of the domestic printing machinery industry, in 2002 the entire industry achieved industrial output value of about 3 billion yuan, an increase of about 12% year-on-year. Except for the export of more than 100 million yuan, the rest are basically domestic sales. The overall level of manufacturing of the domestic printing machinery industry has also made great progress in the past. Therefore, the increase in the technical level of domestic printers and the increase in sales force has greatly increased the level of equipment in the packaging and printing industry.
While improving the level of equipment, the management of many packaging and printing companies in China is also rapidly advancing. As competition in the industry intensifies, companies are forced not only to increase their efforts in technological transformation, but also to improve their hardware level. They must also strengthen corporate management, improve their own software and overall competitiveness, and many companies, especially packaging and printing companies in coastal areas, When many people haven't figured out what the ERP is, they have combined ERP software imported from abroad or domestically produced with the management practice of the company and have earlier realized the enterprise management informationization. For example, Shanghai Jielong Industrial Co., Ltd., Shanghai Zijiang Group, Beijing Dida Color Printing Factory, and Zhejiang Nanfang Printing Industry Co., Ltd. all made relatively successful explorations and attempts.
4 Packaging and Printing Park construction has become a hot spot. In order to give full play to the agglomeration effect and economies of scale, local governments all have large-scale enclosures, ranging from a few tens of mu to more than 1,000 mu. The construction of a packaging and printing park has temporarily become a hot spot. For example, the Zhangjiabian China Packaging and Printing Base in Zhongshan, Guangdong Province has gathered 26 packaging and printing companies with an annual output value of 2.5 billion yuan and a profit and tax of 250 million yuan. There are about 1,000 packaging and printing enterprises in China Printing City in Wenzhou, Zhejiang Province, with an annual output value of about 6 billion yuan. In addition, Jiangyin, Jiangsu, "China's flexible packaging production base", Shanghai's "Packaging and Printing City", Xiong County, Hebei Province, "China Northern Plastics Packaging and Printing Production Base", have gathered a certain scale, ready to go . Leading the grand momentum of China's packaging and printing industry.
5 The competition among enterprises is fierce. The entire industry has entered the era of low interest or low profit. In the mid-1970s, the packaging and printing industry in China was a small industry that was not valued by the government. Since the government compared the packaging of domestic and foreign products and investigated the industry, it has come to the conclusion that “first-class products, second-class packaging, and third-class prices†have caused the packaging and printing industry to attract the attention of the government and formulate a series of policies to encourage development. . At that time, there were not many packaging and printing companies, and there were fewer large-scale enterprises. Therefore, the business of the company was full and profitable. For instance, the profits of Shanghai Bump Printing Factory and People Printing Factory No. 8 were all above 35%, which was much higher than the average social profit rate. High-margin industries will inevitably attract companies from other industries in the world to join. For more than 20 years, the number of packaging and printing companies in China has increased by nearly 10 times. The joining of a large number of companies has accelerated the development of the industry and has also aggravated competition within the industry. Competition has not only promoted the technological transformation of enterprises, personnel training, business management, and the improvement of the quality of products and services, but also drastically reduced the profitability of packaging printing.
The change from the printing price can best explain the problem. The original price per color is about 30-40 yuan, but now it is generally around 25 yuan, and the price has dropped to around 15 yuan. According to many experts in the industry, the 15 yuan price is already unprofitable and should be a loss-making operation. This kind of vicious low-price competition is likely to contain unfair competition factors such as shoddy, tax evasion, and local protection. Therefore, this kind of competition is very cruel and disorderly. It will inevitably harm the interests of all companies in the industry and will ultimately affect the healthy development of the entire industry. However, due to the rapid expansion of the number of enterprises in the industry, even normal competition is enough to push the packaging and printing industry into a low-profit or low-profit era. Many businesses complain that business is getting harder and harder and profits are getting less and less.
According to surveys of 75 packaging companies in the province provided by Zhejiang Province, which has a relatively advanced packaging and printing industry, there are 12 loss-making enterprises in 75 enterprises, accounting for 16%, with total loss amounting to 5.46 million yuan, accounting for 75 companies. About 2% of the total profit of 271 million yuan, 75 companies have an average profit margin of about 9. This compares with the profitability of the more developed regions. This shows that developed regions are even more struggling.
2. Overview of the Development of Foreign Printing Industry 1. Overview of the United States Printing Industry There are more than 5,000 printing companies in the United States and nearly one million employees. Current printing sales are about 170 billion US dollars, annual growth rate of about 3%. The printing industry in the United States is mainly commercial printing, newspaper printing and packaging printing. The number of books and periodicals printing companies is the least, and the number of employees is the least. However, the market concentration is the highest, the largest scale and the highest efficiency, and packaging printing accounts for the second largest in the US printing market. Bit. Packaging and printing is one of the most promising investment directions for American private enterprises. According to a survey report, one of the three respondents expects to purchase printing equipment, reflecting the good development prospects of the US packaging and printing industry. In the packaging printing in the United States, flexo printing accounts for about 70%. Flexographic offset printing is widely used in flexible packaging, paper bags, labels, cartons, cartons, and other packaging products.
2. Overview of the German printing industry The German printing industry is mainly composed of small companies. The annual output value of the printing industry exceeds US$16 billion, and the growth rate in recent years is about 5%. The innovation in printing technology in Germany was influenced to a great extent by information and communication technologies, and 90% of the printing companies already use the Internet. Germany's printing equipment, such as Heidelberg, Roland, and Kosen, are all world-famous brands, relying on their technological superiority. German printing companies have extensive cooperation with foreign countries to achieve a globalized production and operation.
3. Overview of Vietnam's printing industry Vietnam's printing and packaging industry is lagging behind due to the long-term war. In the 1980s, Vietnam launched a revolutionary meal. Over the past 10 years, Vietnam's printing and packaging industry has made considerable progress, especially in recent years. With a pretty fine product. In recent years, printing presses have gradually shifted from offset to offset printing across the country, and many companies have introduced the latest printing equipment, including multi-color offset presses and rotary presses. At present, Vietnam has more than 500 well-known printing companies, including 156 state-owned enterprises, 58 printing companies affiliated with state-owned enterprises, 175 collectively-owned and private-owned printing companies, 98 internal printing companies, and 20 foreign-invested companies. . Internal printing plants are not allowed to engage in business printing operations as stipulated by the government.
The development of the foreign printing industry has provided useful experience for the development of China's packaging and printing industry, and has opened up our ideas and horizons, such as the United States, Germany, Japan, etc., as well as other countries in Vietnam and the Southeast, which are beginning to reform and open up. It has provided new business opportunities for China's packaging and printing companies to expand overseas markets. (To be continued)
Analysis of Packaging Printing Industry in China (II)
January 30 21:08:49, 2019
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